Roles and
Responsibilities
Set up campaigns in accordance to client
requirements.
Constantly optimize the
campaign to get the best results
Engaging with clients to understand their requirements and
translating into appropriate digital
initiatives.
Develop and manage the
strategy setup for the campaigns
Design and implement meaningful and actionable audience and
creative tests.
Writing
copies for Facebook Ads that drive conversions
Checking the consistency of Facebook Ad Copy tone and
language vis-Ã -vis Landing page and vice
versa
Creating and choosing landing
pages according to the target audience
Optimizing landing page that suits the
campaign
Daily monitoring of results
and improving ads
Testing
variations of ads to determine the best performing
one
Manage budgets on a daily, weekly
and a monthly basis to keep spend optimised.
Work with the web development, design team and content
team
Generate results from the




dashboard and keep client updated always
Initiate client meetings at regular
intervals
Actively participate in
ideating strategies for clients

Requirements
Required Candidate Profile
Minimum 1 year of experience with Facebook
Ads
Must have worked with the
Facebook Ads Dashboard extensively
Comprehensive understanding of Facebook's Advertising
Policies
Must have worked on creating
and coordinating an effective landing page
Amazing writing and verbal communication
skills
A spark of creativity is a
bonus
Stay abreast of the
ever-changing tools, trends of Facebook Ads
Ability to manage multiple projects at the same
time
Excellent attention to
detail
Display a consistent level of
enthusiasm
Should be a team
player
Keen on Problem
solving
Positive attitude with
ability to motivate oneself

📌 Facebook Ads Executive Purasaiwakkam
🏢 echoVME Digital
📍 Purasaiwakkam