Location: Mumbai (Work From Office)
Working Days & Hours: Monday to Friday, 10:00 AM – 7:00 PM
About our client
They are quick-growing D2C edtech company creating world-class, screen-free brain development programs for children aged 0–6 years. With a presence across India and global markets, we are on a mission to unlock every child’s true potential through scientifically designed learning programs.
Role Overview
We are seeking an experienced Digital Marketer who will be responsible for managing and optimizing large-scale digital campaigns across Meta and Google platforms. The ideal candidate should have hands-on experience in handling monthly budgets of ₹10 Lakhs+, driving ROI-focused campaigns, and finalizing creatives using both traditional and AI-powered tools.
Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
Manage a monthly budget of ₹10 Lakhs+ with accountability for ROI and CPL targets.
Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.
Conduct A/B testing of ad creatives, landing pages, and audience segments to maximize efficiency.
Collaborate with creative & content teams, while also using AI tools for content generation and design, to finalize ad creatives and campaign material.
Stay updated with industry trends, algorithm changes, and current platform features to ensure campaigns remain competitive.
Provide weekly and monthly performance reports with actionable insights.
Requirements
3–4 years of proven experience in performance marketing/digital marketing.
Hands-on experience managing large budgets (₹10–12 Lakhs+ per month).
Robust knowledge of Meta Ads Manager & Google Ads platforms.
Proficiency in Google Analytics, Tag Manager, and performance tracking tools.
Experience w