As a Performance Marketer, you will be responsible for developing, managing, and executing data-driven performance marketing strategies to drive high-quality traffic and conversions through paid media channels. You will work extensively across Google Ads, Meta Ads (Facebook/Instagram), and other key digital platforms, playing a pivotal role in delivering measurable growth for top-tier brands by combining strategic thinking with hands-on campaign execution.

Key Responsibilities

Campaign Strategy & Execution
Lead the planning, execution, and optimization of paid campaigns across Google Ads, Meta Ads, and Programmatic platforms.
Conduct in-depth keyword research, structure campaigns and ad groups, and develop compelling ad copies aligned with business objectives.

Performance Management
Continuously monitor and optimize campaigns for CPL, CPA, ROAS, and other key performance metrics.
Perform ongoing A/B tests on creatives, audiences, placements, and bidding strategies to identify top-performing combinations.

Client & Stakeholder Management




Manage the end-to-end client lifecycle – from onboarding and campaign setup to performance reviews and ongoing optimization.
Collaborate with leadership to refine strategic direction and provide expert digital advertising recommendations to clients.

Analytics & Reporting
Use tools like Google Analytics, AppsFlyer, Branch, and other MMPs to analyze user behavior and campaign performance.
Maintain campaign budgets, track spends, and deliver transparent, insightful performance reports with data-backed recommendations.
Support Quarterly Business Reviews (QBRs) with QA-checked data, dashboards, and strategic insights.

Conversion & Creative Optimization
Provide actionable inputs for landing page optimization, funnel refinement, and creative direction.
Work closely with design and content teams to align creatives with performance goals.

Market Awareness
Stay updated with platform updates, digital marketing trends, co

📌 Performance Marketers Pune (India)
🏢 GladOwl Web Solutions
📍 India