III. KEY RESPONSIBILITIES

Core Responsibilities
Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.
Monitor and plan SEM and performance based campaigns.
Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.
Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.
Prepare annual marketing plan and ensure timely on ground execution as per the plan
Budget Planning for Marketing Budget for the business
Manage marketing spends as per the expense budget and measure and deliver ROI on activations done
Analyze data & conduct regular consumer insight & research to understand market trends.




Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.
Supporting Sales team for creatives and other branding requirements.
Managing PR for local and upcountry Coverage.
Managing video shoots and campaigns.
Managing social media and digital marketing of the business to build customer preference
Develop and implement programs to enhance engagement with local communities.
Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.
Engaging & training the team, and, responsible for high team morale.

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables
Overall Revenue
Ensuring positive ROI of the campaign.
Ensuring brand guidelines.
Ensuring Budget achievement.
Preferred Channels’ revenue mix
Managing expenditure

V. JOB REQUIREMENTS

Minimum Qualifications

MBA in Marketing

Experience

Preferably with 12 to 15 years of sales

📌 Sr Manager/ Agm Lucknow
🏢 Mhc
📍 Lucknow