Role Summary

The Growth Associate is the execution engine of the growth team.

You sit at the intersection of:
Performance marketing
Creative production
CRM & analytics
Influencers & affiliates

Your mandate is straightforward:

Ensure every growth initiative is tracked, executed, and delivered on time—without things falling through the cracks.

You enable the Growth Lead to focus on strategy by owning coordination, tracking, and follow-through across all growth functions.

What You Will Own (KRAs)
Performance Marketing & Ads Coordination
Work closely with the performance team and agency on:
Meta Ads
Google Ads
Track:
Active campaigns
Deliverables
Performance signals
Understand and report:
CPM, CTR, CPC, ROAS, frequency, thumb-stop rate
Coordinate:
Briefs
Creative assets
Approvals
Go-live timelines
Proactively flag:
Budget pacing issues
Ad fatigue
Audience saturation
Creative Analysis, Planning & Research
Analyze:
Ad creative performance
Fatigue signals
Winning formats
Research:
Competitors (Meta Ad Library, YouTube,



Instagram)
Hooks, formats, messaging trends
Contribute:
Recent creative ideas (UGC, testimonials, demos, before-after)
Own:
Monthly creative calendar
Creative briefing timelines
Conduct:
Post-campaign reviews
Document learnings and insights
Website, Landing Pages & CRO Coordination
Coordinate with website team/agency for:
Landing page updates
Fixes
Recent builds
Track:
All requests from brief â live
Share:
Performance insights
Heatmap findings
Flag and resolve:
Slow load times
Broken links
CTA issues
Data, Analytics & Reporting
Work with analytics & CRM teams to track:
Traffic sources
Funnel drop-offs
Conversion rates
Repeat purchase behavior
Identify:
Funnel leakages
Drop-off points
Build:
Weekly growth reports
Maintain:
Central dashboard / tracker
Bring:
Data-backed insights
Hypotheses + action plans
CRM & Nurturing C

📌 Assistant Growth Manager Serilingampalle M (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)