Looking for Manager- Media Planning to join our agile team and embark on a rewarding career journey. Need people more from Traditional Media
please find below description – Pointers for Traditional media planning role:
Developing annual, quarterly and monthly marketing media plans based on market intelligence with the objective of brand building and demand generation Conceptualizing & implementing traditional media plans for product/campaign launches.
Media Planning and Buying: Work to stiff targets of CPRP/Budgets – Drive Agency and Channels to get ROI’s through strategic planning, extensive use of research, data and analytics. Continuous reviews to ensure deliveries as per plan
Media Prioritization, - in depth understanding of BARC, Media Markets and understanding of IRS/Product Linkage to determine Market Prioritizations
Competition analysis – Intensive Analysis of Competitive Media spends to determine competitive strategies and our consequent moves.
Developing holistic communication channel solutions and subsequent negotiation with media houses in order to maximize media return on investment – Evaluate other media vehicles like Print, Radio, Outdoor , Cinema and enable better utilization of money’s by ploughing money to better ROI vehicles
Managing the Agency Partners to get the best returns from our Media Investment – Responsible End to End for Media Partners incentive payments – setting targets, monitoring and evaluating people and performance
Media contract negotiating and budget control by using accurate reporting systems. Track the media agency’s service level with quarterly & bi-annual assessment
Skills and Qualifications:
MBA (Marketing) full time with around 4 -8 years of Media Planning experience ideally in a FMCG or media agency
B2C exposure in sales Organization
Media Expertise: Robust knowledge of various media channels and their effectiveness in reaching specific target audiences.