Key Responsibilities

Marketing Strategy and Planning
Translate
business goals into quarterly and monthly marketing plans.
Define
marketing priorities, content pillars, and channel strategy.

Process and Execution Management
Create
and maintain marketing SOPs: briefs, approvals, publishing, repurposing,
and reporting.
Build
a predictable delivery engine with explicit timelines, ownership, and quality
checks.
Ensure
on-time output across formats: posts, videos, carousels, event assets,
internal initiatives, etc.

Brand and Positioning
Own
brand messaging and ensure consistency across all communication.
Improve
clarity of positioning and ensure campaigns and content align with it.

Social Media and Content Leadership
Lead
social strategy (LinkedIn primary) and content calendar execution.
Guide
content ideation, storytelling, and distribution to improve reach and
engagement.

Employer Branding (with HR)
Partner
with HR to create employer branding content and support hiring campaigns.
Showcase
culture, people, learning,



and workplace initiatives through content.

Analytics and Reporting
Track
and report core metrics (reach, engagement, follower growth, content
performance).
Share
monthly insights and action plans to improve outcomes.

Team Management
Lead
and coordinate writers, designers, video editors, interns/trainees, and
agencies (as applicable).
Set
expectations, review output, coach the team, and improve ownership and
performance.

Requirements

Requirements
8+
years of experience in marketing (B2B services/tech/IT services
preferred).
Solid
experience in performance marketing, social strategy, and brand messaging.
Proven
ability to manage teams and drive execution with structure and
accountability.
Comfortable
working with senior stakeholders and translating inputs into deliverables.

Key Skills
Team
leadership and delivery management
Brand
positioning and messaging
Content
strategy, editorial judgment, and storytelling

📌 Marketing Lead Noida
🏢 HYTECH PROFESSIONALS
📍 Noida