Job Description:
Lead generation
Create and maintain sales funnel of retail project sites (non-IHB)
Create lead via meeting/calling builders, architects and contractors (identified CML and beyond)
Create leads via cold calling & indexing for trade projects
Lead conversion
Follow up on the trade projects leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
Pitch product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.
Schedule consultation with technical services if needed at the site.
List down the key influencers (procurement, design, quality) apart from builder/contractor/architect on the site.
Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
Converted leads to be assigned to channel partners basis prioritization logic for fullfillment
Influencer Management - Builder /Class B+C Architect/ Contractors (GCs & Large tile contractors) (Non-IHB)
Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
Educate about tile adhesive category and promote MYKL brand amongst these stakeholders
Engage with the influencers as per the design engagement model (WIP)
Push for premium product range; drive participation in influencer program (if launched)
Maintain detailed reports on specification, conversion and engagement
Application Execution
Ensure proper demos/sampling and application at sites
Customer complaint handling
Resolve complaints within 24 hour TAT; involve Technical services if needed
Reporting & documentation
Update Daily activities as per DRCP into th