Performance Marketing & Demand Generation
Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.
Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+.
Drive qualified leads, demo bookings, free trial signups, and revenue prospects.
Develop and execute full-funnel demand generation campaigns across multiple geographies.

Account-Based Marketing (ABM)
Build and execute ABM campaigns targeting enterprise and mid-market accounts.
Create audience segments based on industry, company size, intent signals, and buying stages.
Work closely with sales teams to align target account strategies.

Marketing Automation & Lead Nurturing
Design and implement automated lead nurturing workflows.
Manage integrations between CRM, marketing automation, and advertising platforms.
Develop lead scoring models and lifecycle marketing programs.
Optimize lead handoff processes between marketing and sales.

Conversion Rate Optimization (CRO)




Improve landing page conversion rates and user journeys.
Conduct A/B testing on ads, landing pages, forms, and CTAs.
Analyze funnel performance and identify drop-off points.
Increase visitor-to-lead and lead-to-customer conversion rates.

Analytics & Revenue Attribution
Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.
Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution.
Implement multi-touch attribution models.
Provide actionable insights to improve campaign performance and marketing ROI.

Growth & Innovation
Identify recent acquisition channels and growth opportunities.
Test emerging platforms, AI tools, and audience targeting strategies.
Monitor industry trends and competitor activities.
Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.

Requirements
3–8 years of experience in Performance Marketing and De

📌 Performance Marketer Coimbatore
🏢 InFynd
📍 Coimbatore