Strategic Marketing & Business Growth
Develop and implement marketing strategies to drive sales growth across all business segments.
Identify current business opportunities, emerging market needs, and expansion areas within institutional and key account markets.
Plan annual sales & marketing budgets, forecasts, and growth targets aligned with company objectives.
Institutional & Key Account Management
Build and nurture long-term relationships with key accounts, large institutions, architects, consultants, project management companies, and influencers.
Lead institutional sales initiatives by tapping hospitals, schools, colleges, corporates, IT parks, canteens, and government establishments.
Ensure customer satisfaction, timely project completion, and retention of strategic accounts.
Negotiate high-value deals and finalize commercial terms with major clients.
Sales Leadership & Team Management
Lead, mentor, and motivate field and backend sales teams across India.
Set sales targets, define KPIs, and ensure consistent performance through monitoring, reviews,



and corrective actions.
Build a high-performing sales organization through training, skill development, and performance coaching.
Foster a goal-driven, cooperative, and customer-first culture.
Marketing Communication & Brand Promotion
Oversee development of marketing collaterals, digital presence, product catalogues, presentations, and promotional campaigns.
Drive participation in trade shows, exhibitions, institutional meets, and industry networking events.
Align marketing communication with brand values and product positioning in each vertical segment.
Product Strategy & Market Insights
Work with product development teams to guide recent product introductions based on market trends and customer requirements.
Provide structured market intelligence on competition, pricing, customer preferences and industry developments.
Ensure product line relevance, pricing strategy, a

📌 General Manager Coimbatore
🏢 Roots Group of Companies
📍 Coimbatore