The Marketing Director will serve as the strategic and creative force for the brand's portfolio. This role demands a rare blend of creative vision and strategic thinking -someone who can translate brand identity into compelling campaigns, drive digital-first storytelling, and make high-impact decisions that elevate both brands in a competitive lifestyle and F&B; market.
The ideal candidate brings a robust portfolio and a proven track record of building brands with both cultural resonance and business impact.
Key Responsibilities
Brand Strategy & Portfolio Leadership:
Own and drive the overall marketing and brand strategy
Define brand positioning, voice and visual identity in alignment with the founders’ vision.
Build and lead a high-performance marketing team, setting the creative and strategic direction.
Content & Creative Direction:
Lead the conceptualisation and execution of all creative campaigns across digital, social, and offline channels.
Ensure all content (visual and written) reflects the premium lifestyle character of the brands.
Maintain a portfolio-level view ensuring the two brands are treated as distinct yet complementary brands.
Digital & Social Media Oversight:
Oversee strategy and performance across all social media platforms.
Drive decisions on platform priorities, content calendars and campaign execution.
Leverage trends, platform insights and consumer behaviour to maximise reach and relevance.
Growth & Business Impact:
Partner with the founders on marketing-led growth initiatives aligned with the brand’s expansion into pan India locations.
Drive customer acquisition, retention and loyalty through integrated marketing efforts.
Track and report on brand health, campaign performance and marketing ROI.