Key Responsibilities
Meta Ads ManagementPlan, execute, and optimize Facebook & Instagram advertising campaigns.
Generate high-quality leads while maintaining target Cost Per Lead (CPL).
Scale winning campaigns with maximum Return on Ad Spend (ROAS).
Create campaign structures for Lead Generation, Conversion, Traffic, Engagement, and Remarketing.
Set up and manage Meta Pixel, Conversion API (CAPI), Events Manager, and custom conversions.
Build Custom Audiences, Lookalike Audiences, and advanced audience segmentation.
Perform continuous A/B testing on creatives, audiences, placements, and ad copies.
Performance MarketingManage daily advertising budgets efficiently.
Analyze campaign performance using key metrics like:
CPL
CPA
ROAS
CTR
CPC
CPM
Conversion Rate
Identify optimization prospects to maximize campaign performance.
Prepare daily, weekly, and monthly performance reports.
Lead GenerationDevelop strategies to increase lead volume and quality.
Work closely with the Sales team to improve lead conversion.
Optimize landing pages for better conversion rates.
Ensure proper CRM integration and lead tracking.
Creative StrategyCoordinate with designers and content writers to develop engaging creatives.
Suggest high-converting ad copies, videos, reels, and carousel campaigns.
Stay updated with Meta advertising trends and algorithm changes.
Analytics & ReportingMonitor campaign performance using:
Meta Ads Manager
Google Analytics (GA4)
Google Tag Manager
Meta Events Manager
Present campaign insights and recommendations to management.
Required SkillsStrong expertise in Facebook & Instagram Ads.
Hands-on experience with Meta Pixel & Conversion API.
Excellent understanding of Lead Generation campaigns.
Experience in Audience Research & Retargeting.
Knowledge of Funnel Marketing.
Data Analysis & Reporting skills.
Google Analytics (GA4)
Google Tag Manager
Basic SEO knowledge.
Landing Page Optimization.
CRM Integration knowledge.
Excellent communication and analytical skills.