We are seeking a strategic Search & Performance Marketing Lead (AI-Driven) to drive AI-powered growth initiatives for global clients and internal brands. This role focuses on building scalable acquisition strategies, leveraging AI and automation, optimizing multi-channel performance, and delivering measurable business outcomes. The ideal candidate combines expertise in performance marketing, analytics, leadership, and client consulting.

Responsibilities
Lead growth strategies across Search, Social, Video, Display, Remarketing, Programmatic, and AI-driven channels
Design and optimize paid media campaigns using AI, automation, and advanced bidding strategies
Define measurement frameworks using GA4, GTM, CRM integrations, attribution models, and conversion tracking
Leverage AI tools to improve campaign performance, reporting, and operational efficiency
Drive testing and optimization across creatives, audiences, landing pages, and conversion journeys
Identify growth opportunities and recommend channel, audience, and budget strategies
Collaborate with SEO, CRO, Analytics, Content,



and Development teams to improve acquisition and conversion performance
Act as a strategic advisor to clients, support pre-sales initiatives, and mentor team members

Requirements
8–12 years of experience in Performance Marketing, Growth Marketing, or Paid Media Strategy
Expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube, and multi-channel acquisition
Robust experience with GA4, GTM, Looker Studio, attribution modeling, conversion tracking, and analytics
Deep understanding of AI-driven optimization, automation, audience intelligence, and ad platform algorithms
Experience managing client relationships, driving business growth, and leading teams
Familiarity with enterprise ad platforms, first-party data strategies, CRM integrations, privacy-first measurement, SEO, CRO, and marketing automation is preferred
Experience integrating AI/LLM tools into marketing workflows
Solid analytical, communication, presentation, and stakeholder management skills

📌 Lead Analyst, Digital Marketing Ppc Thiruvananthapuram
🏢 QBurst
📍 Thiruvananthapuram