Core Roles and ResponsibilitiesThe responsibilities of CRM within the automobile industry are divided into three major phases.
Sales and Lead Management
Lead Capturing & Routing: Automatically funnels inquiries from dealership websites, social platforms, and third-party aggregators into a single system, assigning them to the correct sales agent.
Test Drive & Pipeline Tracking: Schedules and tracks test drives, while monitoring prospect progression through the sales funnel to prevent lost opportunities.
Customer Profiling: Records preferences (e.g., budget, model preference, driving habits) to deliver highly personalized vehicle recommendations.
After-Sales and Service Operations
Service Reminders: Automates timely notifications for routine maintenance, oil changes, and annual vehicle inspections.
Warranty & Recall Management:
Manages and automates critical communications regarding vehicle safety recalls and warranty expiration dates.
Feedback Collection: Automates post-service follow-ups (via SMS, WhatsApp, or email) to track customer satisfaction scores (CSAT) and resolve complaints.
Data-Driven Marketing and Retention
Targeted Campaigns: Utilizes demographic and purchase history data to run tailored promotional campaigns for accessories, insurance renewals, and trade-in offers.
Loyalty Programs: Identifies high-value customers and manages communications for loyalty advantages, exclusive invites to new vehicle launches, and VIP service packages.
Pay: ₹25,000.00 - ₹30,000.00 per month
Advantages:
Adaptable schedule
Leave encashment
Provident Fund
Work Location: In person
📌 Customer Relationship Manager Jaipur
🏢 Roshan Group
📍 Jaipur
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