The PMT Manager is responsible for developing and executing brand strategies, managing product lifecycles, supporting sales teams, and driving business growth through effective marketing initiatives. The role involves close collaboration with sales, medical affairs, market research, and leadership teams.
Key Responsibilities
Develop and implement annual brand marketing plans.
Conduct market research and competitor analysis.
Plan and execute current product launches.
Prepare promotional materials (visual aids, brochures, digital campaigns, etc.).
Train and support the sales force on product knowledge and marketing strategies.
Monitor product sales, market share, and profitability.
Engage with Key Opinion Leaders (KOLs) and organize CMEs/scientific activities.
Manage product budgets and promotional expenses.
Analyze prescription trends and recommend business growth strategies.
Coordinate with cross-functional teams including Sales, Medical, Regulatory, and Supply Chain.
Required Qualifications
Bachelor's degree in Pharmacy, Life Sciences, or related field.
MBA in Marketing is preferred.
5–10 years of pharmaceutical marketing experience, with prior PMT experience preferred.
Required Skills
Brand management
Product lifecycle management
Strategic marketing
Market analysis
Product launch planning
Leadership and team management
Communication and presentation skills
Analytical and decision-making abilities
Budget management
Key Performance Indicators (KPIs)
Brand growth and market share
Sales achievement versus targets
Successful product launches
ROI on marketing campaigns
Sales force effectiveness
Customer and KOL engagement
Budget adherence