Build and expand our distributor network across assigned territories.
The primary objective of this role is to identify, appoint, activate and grow distributors who can drive product availability and sales in their territories.
Key ResponsibilitiesDistributor Acquisition
Identify potential distributors in assigned territories.
Meet and evaluate distributor prospects.
Present company products and commercial terms.
Negotiate and finalize distributor appointments.
Distributor Activation
Ensure newly appointed distributors place initial orders.
Support distributors in launching products in their markets.
Train distributor teams on product range and selling points.
Distributor Growth
Develop business plans with distributors.
Drive repeat orders and territory expansion.
Monitor distributor performance and market coverage.
Market Intelligence
Gather information on competitor pricing, schemes and distribution strategies.
Identify current geographic opportunities for expansion.
Provide regular market feedback to management.
Collections
Ensure timely collections from distributors.
Monitor outstanding payments and follow up where required.
What Success Looks Like
Success in this role will be measured primarily by:
Number of distributors appointed
Number of active distributors
Monthly distributor billing
Repeat orders from distributors
Collections efficiency
Candidate ProfileRequired
2–6 years of experience in FMCG, consumer goods, agarbatti, ayurvedic products, food products or general trade distribution.
Experience appointing distributors.
Solid relationship building and negotiation skills.
Willingness to travel extensively.
Self driven and comfortable working independently.
Preferred
Existing distributor network in North India.
Experience launching products in recent territories.
Experience with low ticket, high volume consumer products.