Plan, launch, and optimize paid advertising campaigns on:
* Meta Ads (Facebook & Instagram)
* Core Knowledge Google Ads (Search, Display, YouTube & Performance Max)
* LinkedIn Ads
* YouTube Ads
* Other relevant paid media platforms
* Generate high-quality leads while maintaining low Cost Per Lead (CPL).
* Scale profitable campaigns with consistent ROAS.
* Conduct audience research, lookalike audience creation, retargeting, and funnel optimization.
* Perform A/B testing for creatives, landing pages, ad copies, and targeting.
* Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
* Collaborate with the creative team for high-converting ad creatives and videos.
* Monitor daily campaign performance and optimize budgets.
* Prepare weekly and monthly performance reports with actionable insights.
* Stay updated with platform algorithm changes and digital marketing trends.
Required Skills
* 4+ years of hands-on experience in Performance Marketing.
* Solid expertise in Meta Ads Manager.
* Robust knowledge of Google Ads.
* Experience with lead generation campaigns.
* Knowledge of GA4, Google Tag Manager, and Meta Pixel.
* Understanding of conversion tracking and attribution.
* Excellent analytical and problem-solving skills.
* Experience managing monthly ad budgets.
* Ability to independently scale campaigns.
Preferred Skills
* Experience in Education, EdTech, Healthcare, or Psychology industry.
* Landing page optimization.
* CRM integration experience.
* Copywriting for paid ads.
* Basic knowledge of Canva or creative strategy.
Key Performance Indicators (KPIs)
Cost Per Lead (CPL)
Qualified Lead Rate
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Click-Through Rate (CTR)
Conversion Rate
Lead-to-Admission Ratio