Job Purpose:
To design, implement and manage customer relationship management (CRM) strategies that improve customer satisfaction, retention and support sales growth.
Key Responsibilities:
Develop CRM roadmap aligned with company goals.
Define customer segmentation and lifecycle stages.
Set and track CRM KPIs like retention rate, repeat purchase, customer satisfaction.
Implement and manage CRM software, ensure integration with sales, production, inventory and finance.
Maintain accurate customer data and purchase history.
Provide sales team with customer insights and tools for better conversions.
Work with marketing team for targeted campaigns and promotions.
Design customer onboarding and follow-up processes.
Manage customer feedback, complaints, returns and warranties.
Introduce loyalty or referral programs to increase repeat sales.
Generate reports and dashboards on CRM performance.
Forecast customer behavior and suggest action plans.
Coordinate with sales, production, logistics and finance teams.
Train internal teams on CRM practices.
Regularly update CEO and management on CRM outcomes.
Qualifications / Skills:
Graduate in Business, Marketing or related field (MBA preferred).
2–5 years CRM experience in manufacturing or B2B workplace.
Knowledge of CRM software (Zoho, Salesforce, MS Dynamics etc.).
Robust data analysis and reporting skills.
Positive communication and coordination ability.
Customer-focused approach with problem-solving skills.
Project management ability to execute CRM initiatives.
Performance Indicators:
Higher customer retention and repeat sales.
Faster resolution of customer complaints.
Growth in sales via upselling and referrals.
Increased customer satisfaction (feedback scores).
Accuracy of CRM database.
ROI of marketing campaigns.