We are seeking a deeply hands-on and technical Head of SEO to take end-to-end ownership of Patrika Digital's organic traffic footprint. You will not function as an isolated individual contributor; instead, you will lead a dedicated team of technical and content SEO analysts and possess the authority to mandate technical adjustments to our CMS/dev pipelines and content standards to editorial.
Years of Experience: 12 years +
Key Responsibilities & Core Problems to Solve
Traffic Recovery: Perform a swift, root-cause diagnosis of our organic traffic bleed (evaluating indexation, Core Web Vitals, E-E-A-T/YMYL health for critical segments like astrology/health, and competitor market share loss) and reverse it within 60–90 days.
Future-Proof Search Shift: Formulate and execute strategies to protect traffic against AI-driven search models, zero-click landscapes, and AI Overviews across ChatGPT, Gemini, Perplexity, and Google AI Mode.
Optimize Primary Acquisition Levers: Refine technical and structured data configurations exclusively for Google News and Google Discover placement—our largest acquisition funnel.
Editorial Integration:
Actively embed with the newsroom planning conversations daily to ensure headline architectures and story verticals maintain top Discover eligibility.
Experience & Scale Requirements
Must have owned SEO strategy for a massive news or publisher platform generating 10M+ monthly organic sessions, ideally within Hindi or Indic language markets.
Hands-on mastery of Google News and Discover optimization pipelines, including schema markup, Core Web Vitals for news, and Publisher Center ecosystem management.
Demonstrated history of successfully navigating and recovering a major content site through at least one Core Update or Helpful Content Update.
Critical Disqualifiers
SEO backgrounds confined strictly to e-commerce or B2B/SaaS verticals; news/publishing SEO is fundamentally different and mandatory here.
Lacking hands-on technical depth (e.g., someone who can only brief developers but cannot personally debug indexation errors or audit raw schema markup).
Lack of an immediate actionable perspective on AI search engines, treating them as a future concern rather than an active shift.
Pay: ₹2,200,000.00 - ₹2,400,000.00 per hour
Work Location: In person
📌 Head Of Seo Jaipur
🏢 Qrusible
📍 Jaipur
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