Responsibilities:
Responsible for managing SEO/SEM, marketing database, email, social media, and/or display advertising campaign
Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine
Optimization (SEO), Email Marketing, and Send Marketing Messages (SMS) campaigns.
Develop creative digital marketing growth strategies.
Good understanding of both B2B and B2C space.
Identify target audiences and devise effective campaigns, current marketing trends and insights.
Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).
Solid knowledge of website and marketing analytics tools. (e.g Google Analytics, Netinsight, Omniture, WebTrends, SEMRush, etc).
Should have experience in Web development, Brand Building and Brand Placement.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Develop and monitor campaign budgets.
Valuable understanding of metrics including Conversion rates, Cost per Conversion (CPC), Lead to close ratio, Return on ad spend (ROAS), and Cost per acquisition (CPA).




Planning and controlling the digital marketing budget and spending by allocating budgets to different channels.
Increasing the traffic towards the website through organic and non-organic ways.
Getting attendees to the Webinars conducted on a weekly basis.
Running social media, email marketing, and content marketing campaigns.
Responsible for handling all the social media handles.
Creating the Content Strategies for the overall Brand Building.

Skills:
Valuable communication skills.
Designing Skills.
Communication Designing Skills.
Funnel Building.

Tools: (Must know)
Mailing Tools: Mail Chimp, SendInBlue, SendGrid, Outlook Mail Merge.
Webinar Tools: WebinarJam, EverWebinar, Zoom.
Landing Pages: ClickFunnels, WIX
ChatBot: ManyChats, MobileMonkey
Whatsapp Integration: Whatsapp API
Automation: Make/Integromat, Zapier,etc.
Knowledge of any other advanced tool would be an added advantage.

Pay: ₹20,000.00 - ₹45,000.00 per month

Advantages:
Food provided
Health insurance
Leave encashment
Paid sick time
Paid time off
Provident Fund

Work Location: In person

📌 Digital Marketing Executive Kharadi (India)
🏢 HRnest
📍 India