Own paid media P&L; - plan, execute and optimize campaigns across Amazon Ads (Sponsored Products, Brands, Display), Meta and Google Ads for multiple brands in the portfolio.
Drive efficiency and scale - manage budgets against ROAS/CAC/ACOS targets, reallocating spend across brands and campaigns based on overall performance - controlling organic & inorganic sales, leading to a healthy TACOS.
Own the testing roadmap - run structured experiments on bidding strategies, creatives, audiences and placements; build a repeatable playbook from what works.
Partner cross-functionally - work closely with category managers, catalog and design teams to align campaigns with launches, promotions and seasonal calendars.
Report and forecast - build weekly/monthly performance dashboards, flag risks early, and forecast spend-to-revenue impact for leadership.
Stay ahead of platform changes - track Amazon/Meta/Google algorithm and policy updates, and adapt strategy proactively.
Mentor - guide junior performance marketers as the team scales.