To support the planning and execution of marketing strategies across digital platforms, influencer collaborations, campaign shoots, vendor management, and innovation
Key Responsibilities:
Social Media Management
Oversee content planning and publishing across all social media platforms in line with brand guidelines.
Collaborate regularly with creative agencies to ensure timely execution and high-quality output.
Manage and review monthly marketing reports and performance reviews with a focus on insights and continuous improvement.
Conduct weekly market and competitor trend analysis to inform strategy and content direction.
Coordinate with agencies to prepare comprehensive content briefs in advance of the publishing cycle.
Content Creation Influencer & BTL
Manage end-to-end influencer collaborations including briefing, onboarding, and content approvals.
Lead influencer negotiations and shortlisting, ensuring strategic alignment and cost-effectiveness.
Collaboration with International Partners/Agencies
Share creative assets and marketing inputs with global teams in a timely and organized manner.
Campaigns & Digital Shoots
Manage planning and execution of brand and product campaigns in collaboration with creative and internal teams.
Ensure timely delivery of campaign assets to stakeholders.
Key Skills & Competencies:
Solid understanding of digital marketing and influencer ecosystems
Effective communication, negotiation, and stakeholder management skills
Experience in campaign planning, execution.
Qualifications & Experience:
Bachelors degree in Marketing, Mass Communication, Business, or a related field (MBA preferred)
46 years of experience in marketing, preferably within the fashion or retail industry
Experience managing social media campaigns, influencer partnerships, content creation, and vendor relationships
Solid coordination skills with internal teams and external agencies.
Work Schedule:
Monday to Saturday (2nd,4th and 5th Saturdays off)
1st and 3rd Saturdays are working