Marketing Specialist:

Key Responsibilities:
Campaign Strategy & Management
Plan, launch, manage, and optimize Meta advertising campaigns focused on driving profitable website sales.
Performance Optimization

Continuously monitor and improve key performance metrics including ROAS, CPA, CAC, CTR, CPC, CPM, Conversion Rate, and Revenue.
Audience & Creative Testing

Execute audience, creative, and A/B testing to identify winning strategies and scale high-performing campaigns.
Tracking & Analytics

Ensure accurate tracking through Meta Pixel, Conversion API (CAPI), Shopify, and Google Analytics for data-driven decision-making.
Sales Funnel Optimization

Analyze the customer journey and optimize the conversion funnel to increase purchases and reduce cart abandonment.
Reporting & Insights

Prepare regular performance reports with actionable insights, recommendations, and growth strategies.
Cross-functional Collaboration

Work closely with the creative, content, and e-commerce teams to develop high-converting ad creatives and landing experiences.
Market & Trend Analysis

Stay updated with Meta platform changes, industry trends, and competitor activities to identify current growth prospects.

📌 Marketing Specialist Delhi
🏢 Sahvia Facade
📍 Delhi