About the Role

We are looking for an experienced Manager – Influencer Marketing to lead and own the influencer marketing vertical end-to-end. The role involves developing strategy, building creator partnerships, executing high-impact campaigns, managing agencies, collaborating with cross-functional teams, and delivering measurable business outcomes through influencer-led fundraising initiatives.

Key Responsibilities • Own the influencer marketing strategy and roadmap aligned with business objectives.
Identify, onboard, and build long-term relationships with influencers across categories.
Lead end-to-end influencer campaigns including planning, outreach, negotiations, execution, reporting, and optimization.
Drive content output across Instagram (Reels, Feed, Collabs) and YouTube (Shorts & Long-form).
Manage relationships with influencer marketing agencies, talent managers, and creator partners.
Negotiate commercials and ensure cost-effective collaborations.
Brief influencers on campaign narrative, messaging, and CTAs while ensuring timely, high- quality content delivery.
Track campaign performance across reach,



engagement, traffic, CTR, conversions, ROI, and fundraising impact.
Collaborate closely with Performance Marketing, Content, Creative, PR, and Fundraising teams to maximize campaign effectiveness.
Build scalable processes, reporting dashboards, and mentor team members while identifying new growth prospects. Key Requirements
5+ years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.
Experience leading large-scale influencer campaigns with measurable business outcomes.
Robust network of influencers, agencies, and creator partners.
Excellent negotiation, stakeholder management, and communication skills.
Solid understanding of Instagram, YouTube, LinkedIn, X, and the creator ecosystem.
Analytical mindset with experience measuring campaign performance and ROI.
Ability to manage multiple campaigns in a fast-paced environment.

Preferred

Qualifications
Experience integrating influencer marketing with performance

📌 Influencer Marketing Manager Mumbai
🏢 ImpactGuru
📍 Mumbai