About Sahajanand Laser Technology Ltd.

SLTL is a leading laser machine manufacturing company specializing in Cutting, Marking, Welding, and Engraving Machines. We cater to both B2B and B2C segments, mainly serving Fabrication, Sheet Metal, Engineering, and Manufacturing industries.

Designation: Sr. Sales Engineer

Department: Sales

Location: Kanpur

Experience: 1 to 8 Years

Qualification: Technical Graduate (Preferred) / Non-Technical Graduate + MBA Marketing Preferred

Key Responsibilities
Identify and develop current business opportunities through cold calling, market visits, references, exhibitions, and customer networking.
Achieve monthly, quarterly, and annual sales targets.
Conduct customer meetings, field visits, and site surveys.
Understand customer requirements and recommend suitable laser machine solutions.
Present machine capabilities, product demonstrations, and technical presentations.
Build and maintain robust customer relationships.
Handle customer queries, negotiations, pricing discussions, and deal closures.
Manage complete sales cycle from lead generation to order closure and payment follow-up.
Create territory sales plans aligned with business objectives.
Analyze market trends and identify business opportunities.




Maintain knowledge of company products and industrial applications.
Coordinate with internal teams for proposals, machine trials, installation support, and technical discussions.
Prepare quotations, techno-commercial proposals, and tender submissions.
Maintain visit reports, sales pipeline data, and CRM records.
Participate in industrial exhibitions, trade fairs, and promotional activities.
Ensure customer satisfaction and repeat business generation.
Strengthen company brand presence within assigned territory.
Continuously work on territory expansion and current customer acquisition.

Required Skills
Strong communication skills
Negotiation skills
Sound technical understanding
Target-oriented mindset
Leadership qualities
Customer relationship management
Business development capability
Territory handling ability
Basic MS Office / CRM knowledge
Ability to travel within assigned territory

Preferred Experience
Industrial Sales
Machinery Sales
Heavy Machinery Sales
Technical Sales
B2B Sales
Capital Equipment Sales

Candidates having Heavy Machinery / Industrial Machinery sales experience in Indian markets will be preferred.

📌 Sales Engineer Alipur
🏢 SLTL Group - Sahajanand Laser Technology
📍 Alipur