In the outlets that are within his area of responsibility, the Sales Representative is accountable for:
Correct distribution and proper presentation of our company brands according to the standards set from time to time.
Implementation of promotions,
Selling in of current brands and SKUs.
Ensuring proper level of stock and stock rotation
Sales targets as defined by the company.
Manage distributors/ dealers.
Identify newer avenues of business
Responsible for collection in time and follow-up of outstandings
To ensure a healthy realization of the sales volume activities.
Track competition volumes and monitor competitor activities to evaluate brand performance.
Ensure Brand Basics of brands across all channels
Within a designated area of coverage, visit the outlets according to the visitation schedule agreed with his supervisor
To ensure that the outlets carry the prioritised portfolio of SKUs




To ensure that the outlets maintain sufficient stock levels (on shelf and in storage) to sustain the expected pace of sales
To merchandise the outlet according to the standards set
To handle product and trade complaints in a qualified manner
To give market feedback to his supervisor.
To build and maintain solid relationship with outlets in order to derive mutually beneficial gains and to enable the sell in of our various programs
To report accurately on the activities and actions that he has undertake

Competency Requirements
Adherence to highly regulated and complex industry
Channel Management
Category Management
Customer Management
Insights into Winning Strategies
Commercial Business Understanding

📌 Senior Executive Sales Amtala/kolkata (India)
🏢 Carlsberg
📍 India