Remote: Hybrid

About Collegedunia Collegedunia is one of India’s leading education platforms, helping students discover the best colleges in India and abroad. From college research and exam prep to applications and campus insights, we simplify the entire student journey. Founded in 2014, Collegedunia is consistently ranked among the top education portals by SimilarWeb and recognized as “Best Educational Portal” by IAMAI . It has also been featured among Backed by a team of 1000+ young and driven professionals, Collegedunia continues to scale rapidly, with strong growth and industry recognition. Backed by robust fundamentals, Collegedunia has crossed ₹200 Cr in revenue and turned profitable , with ambitions to scale 3X and go public — read the full story Role Overview We are looking for a Performance Ad Sales Executive to drive revenue by onboarding performance-focused advertisers and agencies. This role is highly data-driven and focuses on ROI, conversions, and scalable growth through CPC, CPA, and CPI-based advertising solutions. Key Responsibilities Client Onboarding & Growth Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps Understand advertiser KPIs including CPA, ROAS, LTV,



and funnel metrics Set up campaigns aligned to performance goals and scalability benchmarks Client Servicing & Optimization Monitor daily campaign performance and proactively optimize for scale and efficiency Work closely with AdOps and analytics teams on tracking, attribution, and postbacks Identify underperforming funnels and recommend creative, targeting, or bid changes Maintain strong client retention through performance delivery Revenue & Scale Achieve revenue through volume scaling and long-term advertiser retention Upsell high-performing traffic sources, premium placements, and exclusive inventory Build predictable revenue pipelines through repeat performance budgets Performance Advertising Expertise Sell and manage CPC, CPA, CPI, and hybrid performance models Understand attribution tools, fraud prevention, and conversion tracking Stay updated with performance trends, privacy regulations, and tracking limitations Key KPIs CPA/ROAS improvement Advertiser retention & budget scale Monthly revenue from performance campaigns Conversion volume & quality score Required Skills & Qualifications Strong understanding of performance marketing and digital funnels Hands-on experience with performance KPIs and optimization Ability to analyze large datasets and make quick decisions Comfortable working in fast-paced, number-driven environments Location Onsite Gurgaon Budget Upto 4 LPA

📌 Head of Sales - Branded Content (India)
🏢 Collegedunia
📍 India