Job Description – Meta Ads ManagerAbout the RoleWe are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.Key Responsibilities :● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.● Perform end-to-end campaign setup including audience targeting, budget allocation, biddingstrategy, ad creation, and tracking implementation.● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.● Analyze campaign performance data and derive actionable insights to improve overall accountefficiency.● Coordinate with internal teams for creative requirements, tracking implementation, campaigntimelines, and reporting.● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs,audience setup, and conversion events.● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies,



and performance analysis.● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.● Prepare daily, weekly, and monthly performance reports with optimization recommendationsand business insights.Required Skills & Experience● Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns.● Strong expertise in Meta Ads Manager with proven campaign optimization experience.● Good understanding of performance marketing metrics, attribution models, and conversiontracking.● Experience in handling campaigns across lead generation, app installs, website traffic, ande-commerce objectives.● Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences.● Solid analytical and problem-solving skills with the ability to interpret campaign dataeffectively.● Experience in budget management and scaling high-performing campaigns.● Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.● Good communication and stakeholder management skills.Candidate Profile● Bangalore-based candidates preferred.● Flexible to work in dynamic business environments.● Strong ownership mindset and attention to detail.● Ability to work collaboratively with cross-functional teams.● Proactive approach toward campaign improvement and operational excellence.Apply directly - [email protected]

📌 Performance Specialist (Bengaluru)
🏢 Grapes Worldwide
📍 Bengaluru