Role Overview The Zonal Head – BTL Marketing will be responsible for planning and executing large-scale BTL marketing and on-ground activation initiatives across the assigned zone. The role will drive student acquisition and brand visibility through campus activations, events, seminars, education fairs, workshops, lead-generation activities, and local partnerships .

The ideal candidate should have solid experience in BTL, activation, field marketing, education marketing, or campus marketing , with proven ability to manage large teams, agencies, vendors, budgets, and multi-city campaigns.

Key Responsibilities

- Own the BTL marketing strategy and execution for the assigned zone.
- Plan and execute campus activations, seminars, workshops, education fairs, events, and student engagement activities .
- Drive qualified lead generation and enrolment contribution through on-ground campaigns.
- Identify and build partnerships with colleges, schools, coaching institutes, student communities, and local organisations .
- Manage and mentor zonal/regional BTL teams across multiple cities.
- Plan and manage BTL budgets, campaign spends, vendors, agencies, and activation partners .
- Identify new markets, cities, institutions, and activation opportunities for business expansion.
- Track campaign performance, leads, conversions, CAC, ROI,



and overall marketing effectiveness.
- Ensure consistent brand visibility and execution standards across all activations.
- Work closely with Sales, Performance Marketing, Partnerships, Admissions, and Business teams to maximise conversion.
- Conduct regular market visits and competitor analysis to identify local opportunities.
- Develop MIS and performance reports for leadership and recommend corrective actions.

Desired Candidate Profile

- 8+ years of experience in BTL, field marketing, activation, campus marketing, education marketing, or a related function.
- Experience handling zonal, regional, and multi-city marketing operations .
- Proven experience managing large teams, agencies, vendors, and significant marketing budgets .
- Strong exposure to student acquisition, lead generation, campus activations, and offline marketing .
- Experience in EdTech Higher Education will be preferred.
- Strong understanding of on-ground marketing and local market dynamics .
- Excellent stakeholder management, negotiation, communication, and execution skills.
- Strong analytical ability to measure campaign ROI and business impact .
- Willingness to travel extensively across the assigned region.

📌 Zonal Head (Karnataka)
🏢 Intellipaat
📍 Karnataka