Role Overview

We are seeking a agile and strategic YouTube Head to lead and scale the YouTube ecosystem. The role will be responsible for driving audience growth, monetization, content strategy, and brand positioning across all

YouTube channels under the group umbrella.

Key Responsibilities

1. Content Strategy & Growth

- Develop and execute a comprehensive

YouTube strategy aligned with OTT and digital business goals
- Drive subscriber growth, watch time,

and engagement across all channels
- Identify and scale high-performing content formats (trailers, clips,

originals, shorts, music, regional content)

- Channel Management

- Oversee multiple YouTube channels (Hindi, regional, international)
- Optimize channel structure, playlists,

metadata, thumbnails, and SEO




- Ensure consistent content publishing calendars

- Monetization & Revenue

- Drive YouTube monetization strategies including ads, partnerships,

and branded integrations
- Maximize revenue through Content ID,

syndication, and licensing opportunities
- Track and improve RPM, CPM, and overall revenue performance

- Analytics & Performance management skills

Preferred Qualifications

- Experience working with large content libraries (films, music, IPs)
- Knowledge of YouTube CMS, Content

ID, and rights management
- Exposure to international markets and distribution strategies

📌 YouTube Head (Mumbai)
🏢 Aspiration
📍 Mumbai