Role & responsibilities A Visual Graphics Designer & GenAI Storyteller role focused on creating high-impact, conversion-driven visuals and content across digital platforms for a digital health platform. The role sits at the intersection of performance marketing, storytelling, and GenAI, responsible for creating scroll-stopping ad creatives, short and long-form video content, and AI-assisted visual storytelling systems to help translate complex metabolic health concepts into compelling visual narratives.

Must Have Requirements

Proficiency in GenAI tools (Runway, Midjourney, Pika, Haygen)

Ability to create human-like AI-generated content that is not discernible as AI-generated

Experience with design tools (Canva, Figma, Adobe Suite)

Strong portfolio showcasing visual storytelling and ad creatives

Ability to think in hooks, narratives, and conversion outcomes

Excellent communication skills and comfort working asynchronously

US or India timezone with mandatory overlap with USA

Overall Skills Needed

Visual design and graphic design

Ad creative design for paid channels (Meta, Google, YouTube)

Short-form video content creation (Reels, TikTok, Shorts)

Long-form video storytelling (YouTube, educational narratives)

GenAI tools proficiency (Haygen, Runway, Pika, Midjourney)

Motion graphics and animation

Storytelling and narrative development

Performance marketing thinking

Understanding of CTR, engagement, and retention metrics

Content iteration based on performance data

Adobe Suite proficiency

Figma proficiency

Canva proficiency

Behavioral psychology understanding

Information hierarchy design

Asynchronous collaboration

Genuine interest in health, wellness, and lifestyle science





Familiarity with healthcare or behavior-change products in US or Indian market is a solid plus

Experience working with D2C or health/wellness brands is a nice to have

Understanding of content performance metrics is a nice to have

Familiarity with behavioral psychology or storytelling frameworks is a nice to have

Ability to take feedback without ego while confidently proposing alternatives

Understanding that visuals created will be used in healthcare context and can affect human life

Key Responsibilities & Outcomes

Design high-converting ad creatives for paid channels (Meta, Google, YouTube)

Create scroll-stopping visuals within the first 3 seconds

Create compelling thumbnails, hooks, static and motion visuals

Produce short-form content (Reels, TikTok, Shorts)

Develop long-form storytelling content (YouTube, educational narratives)

Craft strong hooks, story arcs, and emotional connections

Use GenAI tools to rapidly prototype video concepts, visual variations, and story-driven assets

Understand and optimize for key metrics (CTR, engagement, retention)

Continuously iterate creatives based on performance data

Collaborate with growth, product, and sales & marketing teams for optimization

Take direction from sales & marketing team briefs and brand guidelines

Improve existing visuals and propose better alternatives

Scale of Operations

Digital health platform with consumer-facing mobile app and clinician/coach-facing patient portal

Additional Requirements

N/A

Additional Benefits

N/A

Work Schedule

Contract role with flexible hours. Remote-friendly with US or India preferred timezone overlap with USA mandatory.

Preferred candidate profile

📌 Visual Designer (Pune)
🏢 Continuity 1
📍 Pune