14 Aug
|
The Intelligent Marketers
|
India
14 Aug
The Intelligent Marketers
India
ROLE OVERVIEW
We are seeking an experienced VP of Sales & Marketing to lead and unify our revenue generation functions. This is a senior leadership role responsible for driving workshop registrations, overseeing program conversions, and building a high-performance sales and marketing team. You will report directly to the Founder and work alongside the VP of Operations and Delivery to shape the company's growth trajectory.
This is a fully remote position ideal for a strategic leader who is equally comfortable setting vision and rolling up their sleeves to execute.
KEY RESPONSIBILITIES
- Own the end-to-end revenue pipeline: from marketing acquisition through workshop registration to program sales conversion.
- Lead, manage, and develop the Sales and Marketing departments including Sales Manager, Sales Executives, Chat Executives, Marketing Manager, Marketing Executive, and Video Editor.
- Drive workshop registration targets of 900+ participants per monthly workshop cycle.
- Achieve program conversion targets: Live360 (5%), KHPB (4%), 1:1 (3%), SHH (4%) — total conversion of 16%+ per workshop.
- Build and refine sales playbooks, scripts, follow-up sequences, and conversion systems.
- Develop and execute marketing strategies across digital channels to drive qualified workshop registrations.
- Oversee organic brand growth across Instagram and YouTube alongside paid marketing efforts.
- Analyse funnel performance and make data-driven decisions to optimise every stage of the acquisition process.
- Work with the Founder and VP of Operations and Delivery to set quarterly and annual revenue targets aligned with the goal of Rs. 86–90 Lakhs per workshop cycle.
- Recruit, onboard, and retain top sales and marketing talent.
- Represent the revenue function in leadership meetings and contribute to overall business strategy.
KEY PERFORMANCE INDICATORS
- Workshop registrations of 900+ per cycle.
- Total sales conversion rate of 16%+ from workshop leads.
- Program-wise conversion: Live360 (5%), KHPB (4%), 1:1 (3%), SHH (4%).
- Revenue of Rs. 86–90 Lakhs per workshop cycle.
- Sales team productivity and consistency metrics.
- Marketing cost per registration and campaign ROI.
- Organic growth metrics across Instagram and YouTube.
WHAT WE ARE LOOKING FOR
- 8+ years of experience in sales and/or marketing leadership roles, ideally in edtech, wellness, coaching, or high-ticket B2C sectors.
- Proven track record of leading teams and hitting revenue targets in a fast-paced environment.
- Strong understanding of digital marketing, funnel optimisation, and high-ticket sales processes.
- Experience managing both inbound and outbound sales functions.
- Familiarity with organic brand building alongside paid marketing strategies.
- Data-oriented mindset with comfort in setting, tracking, and reporting KPIs.
- Excellent communication and leadership skills with the ability to inspire and hold teams accountable.
- Alignment with the mission of The Healing Wiz — an appreciation for transformation, healing, and personal development is a strong plus.
- Prior experience working in or leading fully remote teams.
WHAT WE OFFER
- Senior leadership role with direct access to the Founder and a seat at the strategy table.
- Opportunity to build and shape the sales and marketing function from a strong foundation.
- Fully remote, flexible work environment.
- Performance-linked compensation with significant upside.
- Purpose-driven organisation with a mission that matters.
Pay: ₹120,000.00 - ₹140,000.00 per month
Perks
- Paid sick time
- Paid time off
- Work from home
Application Question(s):
- How many years of experience do you have in Sales and/or Marketing leadership?
- Have you directly owned and been accountable for a revenue target in your previous role?
- Have you previously led both Sales and Marketing functions? If yes, please mention the team size and structure.
Work Location: Remote
📌 Vice President - Sales & Marketing (India)
🏢 The Intelligent Marketers
📍 India