The Vertical Head – Online Programs is responsible for planning, developing, executing, and scaling of all online courses and initiatives. This role ensures high-quality delivery, smooth operations, robust student experience, and continuous growth of the online vertical.
Key Responsibilities:
- Lead the online sales team and provide continuous training to ensure strong follow-up practices, ownership, and high performance
- Develop and execute the sales strategy for the Online Program Vertical in alignment with overall business goals
- Lead admissions and revenue growth by boosting lead conversions, supporting the sales team and ensuring 100% monthly/annual targets for the vertical.
- Monitor KPIs, sales funnel, and performance metrics to ensure consistent growth
- Coordinate with Marketing & Creative teams to develop campaigns, promotional content, and marketing strategies that boost sales.
- Track and manage lead generation from all sources for the online programs, including digital campaigns, referrals, and college activities, ensuring strong follow-up and conversions.
- Work with Academicsto develop and maintain high-quality online course content based on market trends.
- Manage online program operations,
including batch scheduling, faculty allocation, LMS readiness, student on boarding, support, and fee follow-ups.
- Monitor student attendance, engagement, feedback, completion %, and dropout %, and implement plans for improvement.
- Drive student engagement activities, resolve academic/technical escalations, and ensure overall student satisfaction.
- Conduct competitor analysis and provide weekly/monthly performance reportswith insights and recommendations for continuous improvement.
Key Skills & Competencies
- Strong leadership and team management, communication and coordination skills
- Good sales understanding and ability to support conversion strategies
- Ability to work cross-functionally with Sales, Marketing, Academics & Operations
- Experience in EdTech or online training operations preferred
- Hands-on experience with CRM tools (LeadSquared preferred)
Qualifications
- MBA in Marketing/Operations/Project Management or related field
- 6-8+ years of experience (3+ years of experience in handling online courses or EdTech operations preferred)
Send your resume to
[email protected]
📌 Vertical Head - Online Sales (Kochi)
🏢 Finprov Learning
📍 Kochi