We are looking for a Performance Marketing Executive to drive customer acquisition, sales, revenue, and profitability for our e-commerce brand through paid digital marketing channels.

The candidate will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across platforms such as Meta Ads, Google Ads, YouTube, and other relevant digital channels.

The ideal candidate should be highly data-driven and commercially focused, with a strong understanding of ROAS, CAC, conversion rates, funnels, attribution, audience targeting, and creative performance.

Key Responsibilities

1. Performance Marketing

- Plan and execute paid marketing campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
- Manage daily campaign budgets and ensure efficient utilization of marketing spend.
- Drive online sales, revenue, customer acquisition, and repeat purchases.
- Develop strategies for customer acquisition, retargeting, remarketing, and customer retention.
- Scale high-performing campaigns while maintaining target ROAS and profitability.

2. Campaign Management & Optimization

- Create, launch, monitor, and optimize campaigns across multiple platforms.
- Conduct continuous A/B testing of creatives, audiences, ad copies, landing pages, offers, and campaign structures.
- Analyze campaign performance and identify opportunities for improvement.
- Monitor key metrics such as:
- ROAS
- CAC/CPA
- CTR
- CPC
- CPM
- Conversion Rate
- AOV
- Revenue
- MER
- Customer Acquisition Cost
- Identify underperforming campaigns and take corrective action quickly.

3. Creative & Content Strategy

- Work closely with the creative and content teams to develop high-converting ad creatives.
- Provide creative briefs based on performance data and customer insights.
- Identify winning hooks, formats, messaging, and concepts.




- Continuously test current creative angles to prevent ad fatigue.
- Analyze creative-level performance and communicate learnings to the creative team.

4. Audience & Customer Acquisition

- Develop and optimize audience strategies across acquisition and remarketing campaigns.
- Work with customer data to identify high-value customer segments.
- Build strategies for:
- New customer acquisition
- Website visitors
- Cart abandoners
- Product viewers
- Existing customers
- Lookalike audiences
- Explore new channels and opportunities for scalable customer acquisition.

5. Analytics & Reporting

- Track and analyze daily, weekly, and monthly campaign performance.
- Prepare performance reports and provide actionable insights to management.
- Monitor marketing spend against revenue and profitability targets.
- Identify trends and opportunities through data analysis.
- Work with Google Analytics, advertising dashboards, Shopify/other e-commerce platforms, and reporting tools.

6. Conversion Rate Optimization

- Analyze the customer journey from advertisement to purchase.
- Work with the website, product, and technology teams to improve conversion rates.
- Identify drop-offs in the purchase funnel and recommend improvements.
- Test landing pages, product pages, offers, pricing communication, and checkout experiences.

7. Budget & Growth Management

- Manage monthly performance marketing budgets.
- Allocate budgets across campaigns and channels based on performance.
- Develop forecasts for spend, revenue, CAC, and ROAS.
- Ensure marketing growth is aligned with overall business profitability.
- Recommend additional investments in high-performing channels.

Pay: ₹40,000.00 - ₹80,000.00 per month

Ability to commute/relocate

- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Experience:
- Performance marketing: 4 years (Preferred)

Work Location: In person

📌 Urgent Requirement for Performance Marketing (Ecommerce) (Gurugram)
🏢 Happy Cheeks
📍 Gurugram