Key Responsibilities:

1. BTL Activations &

- Execution

- Plan and execute BTL activities such as in-store promotions, sampling drives, society activations, and local events.

- Manage end-to-end execution including vendor coordination, manpower, and logistics.

- Ensure timely rollout as per marketing calendar.

2. In-Store Visibility &

- Merchandising

- Drive execution of display elements such as freezer branding, shelf strips, danglers, standees, sunboards etc., and other displays.

- Ensure visibility guidelines are implemented across key outlets.

- Conduct regular audits to maintain execution quality.

3. Sampling &

- Consumer Engagement

- Execute product sampling (regular and thematic) to drive trials and conversions.

- Identify high-footfall locations and optimize sampling ROI.

- Capture consumer feedback and actionable insights

4. B2C Exhibitions &

- Events (Pan-India)

- Plan and execute participation in B2C exhibitions, trade fairs, and consumer events across India.

- Coordinate stall design, branding, logistics, product display, and sampling at events.

- Manage agencies, vendors, and on-ground teams for seamless execution.

- Track leads, consumer interactions, and post-event ROI analysis.

1. Retail &
- Channel Coordination





- Support retailer engagement initiatives including WhatsApp communication and promotions

- Align with GT, MT channel requirements

6. Vendor &

- Budget Management

- Manage agencies, promoters, and vendors for activations and events

- Track budgets, raise POs, and ensure cost efficiency

- Maintain proper documentation and billing processes

7.

Performance

Tracking &

- Reporting

- Monitor KPIs such as visibility, sampling conversion, footfall engagement, and sales uplift

- Submit weekly/monthly reports with insights and recommendations

- Track competitor activities and market trends

Key Requirements:

- Educational qualifications
- bachelors in marketing, Business Administration or any related field. Non-MBA with good field experience can also apply.

- Experience

- Min 2-3 years experience in trade marketing field. Overall experience of +5 years in sales or related roles within the FMCG Food industry.

- Industry Preference: FMCG / Food &

- Beverage / Consumer Goods

- Willingness to travel extensively across India for exhibitions and trade activations

- Strong execution, coordination, and vendor management skills

Positive understanding of GT/MT retail ecosystem

📌 Trade & Marketing Executive (Mumbai)
🏢 Gadre Marine Export
📍 Mumbai