Area(s) of responsibility

: Salesforce Marketing Cloud Developer with Salesforce Personalization Experience

Position Summary

We are seeking an experienced Salesforce Marketing Cloud Developer with strong expertise in Salesforce Personalization (formerly Interaction Studio) to design, develop, implement, and optimize personalized customer engagement solutions. The ideal candidate will have hands-on experience in Marketing Cloud development, real-time personalization, customer journey orchestration, integrations, and data-driven marketing solutions.

The role requires close collaboration with business stakeholders, marketing teams, architects, and developers to deliver scalable, high-performing, and personalized digital experiences across multiple channels.

Key Responsibilities

Salesforce Marketing Cloud Development Design, develop, and maintain Marketing Cloud solutions.

Develop energetic email templates using AMPscript, SSJS, HTML, CSS, and JavaScript.

Build and optimize Journeys using Journey Builder.

Configure Automation Studio workflows and SQL activities.

Develop reusable components and best practices.

Manage Data Extensions, Contact Builder, and data models.

Configure triggered sends and transactional messaging.

Implement personalization and dynamic content strategies.

Monitor campaign performance and troubleshoot production issues.

Salesforce

Personalization (Interaction Studio) Design and implement real-time personalization use cases.





Configure user profiles, catalogs, and behavioral data models.

Develop web and mobile personalization campaigns.

Implement sitemap configuration and event tracking.

Create audience segmentation and targeting rules.

Configure recommendation strategies and affinity models.

Develop templates, campaigns, and decisioning logic.

Execute A/B and multivariate testing.

Analyze customer behavior and optimize personalization performance.

Required

Skills

Salesforce Marketing Cloud AMPscript

Server-Side JavaScript (SSJS)

SQL

HTML5

CSS3

JavaScript (ES6+)

Email Studio

Journey Builder

Automation Studio

Contact Builder

Mobile Studio

Content Builder

Data Extensions

Triggered Sends Salesforce Personalization Salesforce Personalization (Interaction Studio)

Sitemap implementation

Catalog configuration

User profile management

Event tracking

Behavioral data collection

Audience segmentation

Real-time decisioning

Campaign development

Templates

Recommendations

A/B testing

Personalization strategies

Analytics and optimization Required Qualifications 5–10+ years of software development experience.

4+ years of Salesforce Marketing Cloud development experience.

4+ years of Salesforce Personalization (Interaction Studio) implementation experience.

Strong JavaScript and SQL development skills.

Experience integrating enterprise applications.

Experience working in Agile environments.

📌 Technical Specialist-Enterprise Apps (Hyderabad)
🏢 Birlasoft
📍 Hyderabad