Position: Senior Creative Copywriter

Industry Experience: Advertising Agency experience preferred

Experience Required: 4–8 years

Joining: Immediate / As per availability

Job Type: Full-time

Work Mode: Remote

Salary: INR 40000-60000 [Fixed In-Hand]

Job Overview

We are looking for a highly creative and strategic Senior Creative Copywriter who can develop strong campaign ideas, brand communication, scripts, content, and copy across digital, social, print, video, and integrated advertising platforms.

The ideal candidate should have solid experience in advertising, brand storytelling, campaign thinking, and content development. The role requires someone who can understand briefs, build creative concepts, and write clear, engaging, and impactful communication that connects with the target audience.

Key Responsibilities

- Develop creative concepts, campaign ideas, taglines, headlines, scripts, and brand communication.
- Write copy for social media, digital ads, websites, brochures, presentations, films, reels, emailers, and print campaigns.
- Work closely with art directors, designers, strategy, digital, and account teams to develop integrated campaigns.
- Understand client briefs, brand positioning, target audience, and marketing objectives.
- Translate strategy into compelling creative communication.
- Create content for short-form videos, ad films, reels, influencer scripts, and performance marketing creatives.
- Maintain brand tone of voice and ensure consistency across all communication.




- Present ideas and copy concepts to internal teams and clients when required.
- Review and refine copy to ensure clarity, creativity, grammar, and effectiveness.
- Stay updated with advertising trends, social media trends, AI tools, and content formats.
- Use AI tools for research, ideation, content enhancement, and creative exploration where required.

Skills & Requirements
- Minimum 4–6 years of experience as a Copywriter, preferably in an advertising or creative agency.
- Strong portfolio showcasing campaigns, social media content, scripts, taglines, and brand communication.
- Excellent command over English writing, grammar, storytelling, and creative thinking.
- Ability to write for different brands, industries, formats, and audiences.
- Strong understanding of digital platforms, social media content, performance creatives, and campaign communication.
- Ability to work under deadlines and manage multiple projects at the same time.
- Strong collaboration skills with creative, design, strategy, and client servicing teams.
- Ability to take feedback positively and refine work accordingly.
- Knowledge of AI-based writing and research tools will be an added advantage.

Preferred Skills

- Experience in writing video scripts, ad films, reels, and digital campaigns.
- Understanding of SEO content, website copy, and performance marketing copy.
- Experience in bilingual campaigns or working with Arabic copy teams will be preferred.
- Ability to contribute to brand strategy, campaign planning, and creative pitches.

📌 Sr. Creative Copywriter (India)
🏢 Praya Holding
📍 India