About Basil

Basil is a content marketing agency that helps brands connect with consumers and drive business results. We work across industries including FMCG, technology, hospitality, healthcare, consumer durables and B2Bcreating communication that is simple, relevant and built for today’s fast-moving world.

About the Role

We are looking for an experienced Social Media Strategist who understands brands, audiences and platforms and knows how to connect all three.

You will lead social media strategy across a portfolio of clients, converting business and brand objectives into distinctive content ideas, campaigns and platform plans. You will work closely with account management, copy, design, video and performance marketing teams to ensure that every piece of content has a clear purpose.

This is a strategic, client-facing role for someone who can see the big picture while staying close to culture, content and execution.

Key Responsibilities

- Develop insight-led social media strategies aligned with client brand and business objectives.
- Translate brand positioning into content pillars, campaign ideas, channel roles and editorial plans.
- Lead platform strategy across Instagram, LinkedIn, Facebook, YouTube and emerging channels.
- Conduct audience, competitor, category and cultural research to identify opportunities for brands.
- Create clear, inspiring briefs for copywriters, designers, video teams, creators and production partners.
- Build integrated organic, paid, influencer and moment-marketing recommendations.




- Guide monthly content calendars while maintaining consistency in brand voice and visual identity.
- Identify trends and cultural conversations that brands can participate in credibly.
- Present strategies, campaign ideas and performance reviews to clients and senior stakeholders.
- Track performance beyond vanity metrics, translating data into actionable recommendations.
- Partner with performance marketing teams to connect content strategy with reach, engagement, leads and revenue.
- Contribute strategic thinking to new-business pitches and campaign proposals.
- Review creative work and provide sharp, constructive feedback.
- Mentor junior strategists and social media executives.
- Manage multiple accounts and priorities without compromising quality or timelines.

What We’re Looking For

- At least 6 years of experience in social media strategy, digital marketing or content strategy, preferably within an agency.
- A strong portfolio of social strategies, integrated campaigns or platform-led brand work.
- Demonstrated experience managing multiple brands or categories simultaneously.
- Strong understanding of platform behaviour, formats, algorithms, communities and measurement.
- Ability to connect consumer insight,



culture and business objectives to a compelling creative direction.
- Excellent presentation, writing and client-management skills.
- Confidence in interpreting analytics and turning performance data into strategic decisions.
- Experience collaborating with creative, production, influencer and media teams.
- Working knowledge of social listening, analytics, reporting and AI-enabled research or content tools.
- The ability to balance strategic rigour with speed, curiosity and practical execution.

You’ll Thrive at Basil If You
- Ask “why” before deciding “what to post.”
- Understand that a content calendar is an outputnot a strategy.
- Can simplify a complicated business problem into a sharp creative opportunity.
- Enjoy working across very different brands, audiences and industries.
- Have strong opinions, but are equally comfortable testing and improving them.
- Keep pace with culture without chasing every trend.
- Care about work that performsnot merely work that fills a feed.

What We Offer
- The opportunity to shape social strategy for diverse Indian and global brands.
- Direct exposure to clients, senior decision-makers and new-business pitches.
- A collaborative environment spanning strategy, creative, technology and production.
- Space to experiment with emerging formats, platforms and AI-enabled workflows.
- A role with ownership, visibility and the chance to mentor a growing team.
- Annual compensation of ₹10–12 lakh, based on experience and fit.

📌 Social Media Strategist (Bengaluru)
🏢 Basil
📍 Bengaluru