About EbaniEbani Advertising and Ebani Tech build technology-driven advertising and digital display products — Smart Digital Signage, Interactive Kiosks, DOOH solutions, Smart CMS platforms, AI-powered advertising technology, enterprise software and custom hardware.

Our buyers are retail chains, hospitals, airports, campuses, hospitality groups, educational institutions and enterprises across India and international markets. The products are proven and the manufacturing is in place. What we are building now is the digital engine that brings those buyers to us at scale.

Position SummaryThis role owns Ebani's complete online revenue — generated through paid social, search, marketplace advertising and our own digital storefront.

It is a commercial role that uses social and performance marketing as its primary instrument. You will run campaigns, but you will be judged on what those campaigns sell. Every decision — creative, budget, platform, listing, landing page — is expected to trace back to revenue and Return on Ad Spend.

If you measure your work in impressions and follower growth, this is not the role. If you measure it in pipeline, orders and ROAS, read on.

Key Responsibilities1. Marketplace Listings & Catalogue OwnershipOwn Ebani's product presence across every commercial platform we sell on.

- Build and maintain product catalogues, listings, specifications and technical documentation
- Write SEO-optimized titles, descriptions and keyword sets that rank and convert
- Manage A+ content, storefronts, product imagery and product videos
- Own category placement, product ranking and visibility
- Manage pricing strategy and competitor benchmarking
- Maintain seller account health across all platforms
- Coordinate inventory and fulfilment readiness with operations

2. Online Revenue OwnershipYou carry the number.

- Own revenue planning, forecasting and delivery across all online channels
- Design and optimize the full sales funnel from first impression to closed order
- Drive lead generation volume and lead quality




- Improve conversion at every stage — listing, landing page, enquiry, quotation, close
- Own customer acquisition cost and work with sales on retention, upselling and cross-selling
- Coordinate handoff of qualified leads into the direct sales and field teams

3. Paid Media & Performance MarketingPlan, execute, optimize and scale campaigns across:

You will own budget allocation across these channels, shift spend based on performance, and be expected to defend every rupee against its return.

Standing principle: ROAS, cost per acquisition and revenue are the metrics. Reach, impressions and engagement rate are diagnostics — useful for troubleshooting, never reported as achievement.

4. Global Business DevelopmentUse digital channels to open international markets.

- Identify and qualify opportunities across UAE, GCC, USA, Canada, UK, Australia, Singapore, Malaysia, Europe and Africa
- Convert inbound international enquiries into distributor, reseller and channel partner relationships
- Develop relationships with system integrators, AV integrators, OEM and technology partners
- Build an international sales pipeline with tracked stages and forecast value
- Support export order execution in coordination with operations

5. Digital Storefront & WebsiteTreat the website as the highest-margin sales channel we own.

- Improve user experience and customer journey from landing to enquiry
- Build and test product-specific landing pages for every campaign and product launch
- Run continuous conversion rate optimization — layout, copy, forms, calls to action
- Implement on-page and technical SEO to grow organic traffic and rankings
- Improve site speed and performance




- Manage digital execution of current product launches

6. Analytics & ReportingDeliver a weekly dashboard and a monthly strategic review covering:

- Revenue — marketplace revenue, website revenue, international revenue, total online sales
- Marketing — advertising ROI, ROAS, cost per acquisition, conversion rates, lead volume and lead quality
- Visibility — marketplace rankings, product visibility, website traffic, organic growth
- Pipeline — lead generation by source, distributor pipeline, international BD progress
- Product — performance by SKU and category

Reports are not status updates. Each one should end with a recommendation: what to scale, what to fix, what to stop.

Required Qualifications• Bachelor's degree in Marketing, Business, Commerce, Engineering or a related field. MBA preferred.

- 5 to 10+ years in Digital Commerce, E-Commerce, Marketplace Management, Performance Marketing or Digital Sales
- Proven experience managing both national and international marketplaces
- Experience across B2B and B2C commerce
- Track record of managing substantial advertising budgets with accountability for return
- Strong command of digital sales funnels and attribution
- Excellent commercial acumen and comfort with revenue targets

Preferred Industry ExperienceDigital Signage · Consumer Electronics · Smart & Interactive Displays · AV Solutions · Enterprise Technology · SaaS · IoT · Advertising Technology · Retail Technology · Hardware Manufacturing

Category

Skills

Platforms

Amazon Seller Central, Flipkart Seller Hub, IndiaMART, Alibaba, Google Merchant Center

Advertising

Meta Business Suite, Google Ads, LinkedIn Campaign Manager, Amazon Ads

Analytics

Google Analytics, Google Search Console, Excel, dashboarding and data analysis

Marketing

SEO, SEM, Conversion Rate Optimization, CRM, Marketing Automation

Commercial

International sales, Distributor management, Negotiation, Strategic planning

📌 Social Media Marketing Specialist (Pune)
🏢 Ebani Tech
📍 Pune