Company Description Superfan.ng (SPNG) is an edtech learning platform focused on African languages and cultural knowledge for Africans and the diaspora. The platform uses a gamified, quiz-first approach to explore African proverbs, traditions, rites of passage, festivals, folklore, and customs.

Learners engage with interactive content designed to make cultural education enjoyable, accessible, and deeply immersive. SPNG is committed to preserving and celebrating African heritage while leveraging technology to reach a global audience.

Role Description The Social Media Marketing Manager is a full time remote role responsible for planning, executing, and optimizing SPNG’s social media presence across multiple platforms. This role includes developing and implementing social media campaigns, creating and scheduling content, and managing day-to-day posting and community engagement.

The Social Media Marketing

Manager will monitor performance metrics, analyze audience insights, and adjust strategies to increase reach, engagement, and conversions. The role also involves collaborating with content creators and product teams, maintaining a consistent brand voice, and staying current with trends in African culture,



edtech, and digital marketing. The individual will be expected to manage social media calendars, respond to messages and comments, and support growth initiatives that strengthen SPNG’s online community.

Qualifications

- Strong skills in Social Media Marketing and Social Media Optimization (SMO) to manage campaigns and grow online communities.
- Proficiency in Content Strategy and Digital Marketing to plan, execute, and measure multi-channel initiatives.
- Excellent Communication skills, including clear written communication and the ability to adapt messaging to diverse audiences.
- Experience with social media analytics tools and basic data analysis to track KPIs and optimize performance.
- Knowledge of or interest in African languages, cultures, and the edtech space is highly beneficial.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
- Prior experience in a social media or marketing role, preferably in startups or digital products; relevant degree or equivalent experience is an asset.

📌 Social Media Marketing Manager (India)
🏢 Superfan Ng (SPNG)
📍 India