Social Media Marketing Executive

Company: Nutri Buddy

Experience: Fresher / 0–1 Year

Department: Marketing & Growth

About Nutri Buddy

Nutri Buddy is a growing children’s nutrition and wellness brand focused on making nutrition simpler, more engaging and easier for parents to understand. We combine traditional wellness ingredients with up-to-date nutrition while building a strong, trustworthy consumer brand for today’s parents.

We are looking for a Social Media Marketing Executive who understands Instagram, enjoys creating content and wants to build a brand from an early stage.

Key Responsibilities

- Manage Nutri Buddy’s day-to-day presence across Instagram, Facebook, YouTube and other relevant social platforms.
- Plan and maintain a monthly social media content calendar.
- Research trending topics, reels, formats, hooks, sounds and conversations relevant to nutrition, kids, parents and wellness.
- Develop ideas for Reels, carousels, stories, posts and short-form videos.
- Write engaging captions, hooks, scripts and basic social media copy.
- Coordinate with designers, video editors, content creators and the internal team for content production.
- Assist in shooting and creating reels and behind-the-scenes content.
- Schedule and publish content consistently across platforms.
- Manage comments, DMs and audience engagement while maintaining the brand’s tone.
- Identify and connect with relevant micro-influencers, parenting creators and content creators for collaborations.
- Track competitor brands and identify content and campaign opportunities.
- Monitor social media performance including reach, views, engagement, followers, saves, shares and conversions.
- Prepare basic weekly/monthly performance reports and suggest improvements based on the data.
- Support influencer campaigns, product launches, contests and digital marketing initiatives.




- Experiment with new content formats and ideas to improve organic reach and brand awareness.
- Stay updated with changes in Instagram algorithms, social media trends and creator marketing.

Who We’re Looking For
- Fresher or candidate with up to 1 year of experience in social media, digital marketing or content creation.
- Strong understanding of Instagram and short-form content.
- Creative mindset with the ability to identify what can make people stop scrolling.
- Good written and verbal communication skills.
- Comfortable writing in English and Hinglish.
- Basic understanding of Canva, Instagram Edits, CapCut or similar tools is an advantage.
- Comfortable appearing behind or in front of the camera when required.
- Interest in nutrition, wellness, parenting or consumer brands is a plus.
- Ability to work independently, take ownership and execute ideas quickly.
- Willingness to learn, experiment and grow in a fast-moving startup environment.

What Matters More Than Experience We are not looking for someone with a long resume.

We are looking for someone who:

- Spends time understanding social media.
- Knows what makes a Reel interesting.
- Can come up with fresh content ideas.
- Is comfortable experimenting.
- Takes ownership instead of waiting for instructions for every task.
- Is genuinely interested in building a brand from the ground up.

Why Join Nutri Buddy? This is not just a social media posting role. You will get an opportunity to work closely with the founding team and participate in building a consumer brand from its early stage.

You will work across content strategy, reels, influencer marketing, brand building, product launches and digital growth, giving you hands-on exposure to multiple areas of marketing.

If you understand social media, love creating content and want to see your ideas directly impact the growth of a brand, we would love to hear from you.

Pay: ₹5,000.00 - ₹8,000.00 per month

Work Location: In person

📌 Social Media Marketing Intern (Ahmedabad)
🏢 Nutri Buddy
📍 Ahmedabad