Company: HTBG Global Pvt Ltd

Location: Bopal, Ahmedabad

Job Type: Full-Time | On-Site

Experience: 3+ Years

HTBG Global Pvt Ltd is looking for a Social Media Marketing Executive – Paid Ads & Lead Generation who can plan, execute, and optimize performance-driven digital marketing campaigns.

The ideal candidate should have strong hands-on experience in Meta Ads, PPC, lead generation, email marketing, content creation, and campaign optimization, with a clear understanding of ROI and conversion-focused marketing.

Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage paid advertising and PPC campaigns focused on lead generation and conversions.
- Develop campaign strategies, audience targeting, retargeting, and funnel optimization.
- Conduct A/B testing for ad creatives, audiences, copy, and landing pages.
- Monitor campaign performance, budgets, CPL, CTR, CPC, conversions, and overall ROI.
- Set up and monitor Pixel, conversion events, tracking, and analytics.
- Plan and execute email marketing campaigns and track campaign performance.
- Conduct keyword research and identify opportunities for paid and organic campaigns.
- Create engaging social media content and marketing creatives using Canva, Figma, Adobe XD, or similar tools.
- Write and optimize ad copy, social media captions, email content, and other marketing materials.
- Analyze campaign data and prepare regular performance reports and actionable insights.
- Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing.

Requirements

- 3+ years of hands-on experience in Social Media Marketing, Paid Ads, PPC, or Digital Marketing.




- Strong practical knowledge of Meta Ads Manager and lead-generation campaigns.
- Experience managing advertising budgets and optimizing campaigns for better ROI.
- Good understanding of audience targeting, retargeting, conversion funnels, and A/B testing.
- Experience with Pixel tracking, conversion events, Google Analytics, and campaign tracking.
- Good understanding of email marketing and lead nurturing.
- Ability to create social media creatives using Canva, Figma, Adobe XD, or similar tools.
- Strong content writing and communication skills.
- Good understanding of CPL, CPC, CTR, conversion rate, ROAS, and ROI.
- Analytical mindset with the ability to make data-driven marketing decisions.

Preferred Experience

- Social Media Marketing: 3+ years

What We Offer
- Work with a performance-driven marketing team
- Hands-on experience managing campaigns across multiple industries
- Professional growth and learning opportunities
- Flexible schedule
- Paid time off
- Collaborative and growth-oriented work environment

Job Details Job Type: Full-Time

Work Location: On-Site / In Person

Location: Bopal, Ahmedabad

Working Hours:

- Total working hours: 8.5 hours
- Login time: 1:00 PM
- End time: 9:30 PM ( Break time is additional and varies )
- 5 Days Working (Monday- Friday)

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Flexible schedule

Application Question(s):
- What is your expected CTC monthly?
- Are you comfortable working full-time in office at our Bopal, Ahmedabad location?
- How soon you can join?
- What is your total years of expereince?
- How many years of hands-on experience do you have in Meta Ads / Paid Advertising?
- Are you open for negotiation?
- What is your current CTC monthly?

Work Location: In person

📌 Social Media Marketing Executive (Bopal)
🏢 HT Business Group
📍 Bopal