Job Title- Social Media Marketing Executive

Location: Pune (Work from Office)

Experience: 1+ Year

Company: AOS Brand Consultants

Industry: Advertising Services

Employment Type: Full-time

Company Description-

AOS Brand Consultant is a leading digital marketing agency based in Pune, offering comprehensive solutions to help businesses grow with real impact. We specialise in strategic digital marketing, performance advertising, consultancy, and analytics to deliver measurable business results. Our core values are innovation, creativity, and value-driven solutions that help brands connect effectively with their target audiences.

Role Description-

This is a full time on-site role for a Social Media Marketing Executive (Paid Ads) at AOS Brand Consultant in Pune. The primary focus of this role is planning, executing, and optimizing paid social media campaigns across platforms such as Instagram, Facebook, LinkedIn, and Twitter (X).

This role is not responsible for creating monthly or weekly content calendars. The content strategy and calendar planning will be handled by the content/design team. The Social Media Marketing Executive will work closely with the creative team to ensure ad creatives and copy are effectively used for campaign performance.

Key Responsibilities and KPIs-

Trend & Platform Updates – Stay updated with advertising policies, platform updates, algorithm changes, and new ad features.

Collaboration with Creative Team – Coordinate with designers and content writers for ad creatives and campaign assets; however, content calendar creation is outside the scope of this role.





Lead Generation Focus – Drive quality leads and measurable business outcomes for clients through performance marketing strategies.

A/B Testing – Conduct testing on creatives, ad copy, audiences, and campaign objectives to identify high-performing combinations.

Performance Tracking & Reporting – Analyze key metrics such as reach, CTR, CPC, CPL, ROAS, and conversions using Meta Business Suite, Ads Manager, Google Analytics, and other reporting tools.

Campaign Optimization – Monitor campaign performance and optimize budgets, bidding strategies, placements, and creatives to improve ROI.

Audience Targeting & Retargeting – Build and optimize custom, lookalike, and interest-based audiences for lead generation and conversions.

Paid Campaign Management – Create, launch, and manage paid campaigns across Meta, LinkedIn, and other social platforms.

Qualifications-

Prior experience in a digital marketing agency will be an added advantage

Bachelor’s degree in Marketing, Communications, or a related field

Ability to work collaboratively within a creative and performance-driven team

Positive communication and coordination skills

Analytical mindset with experience in campaign reporting and optimization

Understanding of campaign objectives, funnels, conversions, and lead generation

Familiarity with LinkedIn Ads and other paid social platforms is preferred

Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads)

Strong knowledge of Social Media Advertising and Performance Marketing

If you are passionate and eager to build your career in a supportive, creative environment, we encourage you to apply. Please send your resume and portfolio to [email protected]

📌 Social Media Marketing Executive (Pune)
🏢 AOS Brand Consultants Private
📍 Pune