About Rest The Case

Rest The Case is a legal aggregator and legal-tech platform simplifying access to legal services for individuals and businesses. We work at the intersection of law, technology, and growth, and our social media is a key driver of awareness, trust, and lead generation.

Role Overview

We are looking for a strategic Social Media Manager who can go beyond content creation and actively contribute to business growth through social platforms. This role requires someone who understands how to convert attention into enquiries, leads, and brand authority.

Key Responsibilities

Strategy & Planning

- Develop and execute a comprehensive social media strategy aligned with business and revenue goals
- Identify growth opportunities across platforms like Instagram, LinkedIn, YouTube, and X
- Plan monthly content calendars focused on lead generation, brand trust, and audience engagement

Content & Campaigns

- Oversee creation of high-quality content including reels, carousels, static posts, stories, and campaigns
- Translate legal concepts into simple, relatable, and high-performing content
- Work closely with design, content, and legal teams to ensure accuracy and consistency

Lead Generation & Business Growth

- Use social media to drive enquiries for legal services and lawyer onboarding
- Run and optimise social media campaigns for lead generation and conversions
- Track leads coming from social media and collaborate with sales teams for follow-ups





Analytics & Optimization

- Monitor performance metrics such as reach, engagement, CTR, and conversions
- Generate monthly performance reports with clear insights and action plans
- Continuously test new formats, trends, hooks, and CTAs to improve results

Brand Management

- Maintain brand voice, tone, and positioning across all platforms
- Stay updated with social media trends, platform updates, and competitor activity
- Manage DMs, comments, and community engagement professionally

Requirements
- 2–4 years of experience managing social media for a brand or agency
- Proven experience in social media strategy and lead generation
- Strong understanding of Instagram and LinkedIn growth mechanics
- Experience working with performance marketing teams or running ads is a plus
- Ability to think analytically and creatively at the same time
- Prior experience in legal, fintech, edtech, or service-based industries is preferred

What We’re Looking For
- Someone who understands that social media is a business tool , not just a creative outlet
- Comfortable working in a rapid-paced startup environment
- Data-driven, proactive, and outcome-focused
- Strong communication and stakeholder management skills

What We Offer
- Opportunity to build and scale social media for a growing legal-tech brand
- High ownership and visibility of impact
- Team-oriented team and learning-driven culture

📌 Social Media Manager (Pune)
🏢 Rest The Case
📍 Pune