About us

QivoFit is India's first skin-first activewear brand. We build performance activewear for Indian women in QURVE™, our polyester-free, OEKO-TEX® Standard 100 certified, dermatologist reviewed fabric. We are early, we are growing fast, and we are looking for someone who wants to build the content engine of a brand from close to the ground floor.

The role

You will own how QivoFit shows up on the internet. This is an organic-first, hands-on role. You will ideate it, shoot it, edit-brief it, plan it, and post it. You are as comfortable holding a phone in front of your own face as you are directing a model on set. If the idea of running a brand's Instagram end to end excites you more than sitting in strategy decks, keep reading.

What you will own

Social content and strategy (80%)

- Own the content calendar and creative direction across Instagram (primary), YouTube, Pinterest, Reddit, and platforms we test as we grow.
- Ideate content that leads with our actual product and problems, not lifestyle fluff. Reels, carousels, UGC-style videos, longer form.
- Plan and run shoots. Both model shoots and self shoots. You will be on camera regularly, so being natural and confident in front of a lens is non-negotiable.
- Write scripts and hooks that sound like a real person talking, not brand copy.
- Track what works. Reach, engagement, saves, and use the numbers to decide what to make next.

Customer experience (10%)

- Be the voice on the other side of our helpline number, WhatsApp, and Instagram DMs and comments.




- Reach out to abandoned carts and first-time form fillers and turn interest into orders.
- Handle it all warmly and in sentence case, the way a friend would, not a call centre.

Whatever the month needs (10%)

- This is a growth-stage startup. Some weeks the priority shifts. You are the kind of person who leans in rather than saying "that's not my job."

You will thrive here if you

- Have 1+ year making content for a brand, ideally consumer or D2C. Instagram-native.
- Are genuinely comfortable and expressive on camera, including modelling our activewear as it is designed to be worn. We make leggings and sports bras, and a lot of our best content is the product on a real body in motion. You should feel good doing that.
- Can shoot and rough-edit on your phone. CapCut, Canva, and the usual tools are second nature.
- Write well. Short, sharp, warm. You know the difference between copy that sells and copy that sounds like a brochure.
- Have taste and a point of view, and can also take direction and iterate fast.
- Care about doing right by the customer, even at 9pm when the DMs are piling up.

Nice to have

- You have been on camera for a brand before, or run your own account with an engaged following.
- You understand activewear, fitness, or beauty audiences.

The details

- Location: Gurgaon. in-office role, all days in person.
- Type: full time.

If this sounds like you, send us your work. Your Instagram, a reel you are proud of, anything that shows how you think and how you show up on camera. We care about that far more than a formatted CV.

📌 Social Media Manager (Gurugram)
🏢 QivoFit
📍 Gurugram