SOCIAL MEDIA MANAGER

About NPT Media

NPT MEDIA is a tech-driven digital marketing agency focused on helping businesses scale through performance marketing, strategic advertising, SEO, content optimization, and data-driven growth solutions. We use advanced marketing technology, audience targeting, and high-converting digital campaigns to maximize ROI, improve customer retention, and accelerate revenue growth.

Role Overview

We are seeking an experienced and results-driven Social Media Manager with 4–5 years of experience in social media management, digital marketing, and content strategy. The ideal candidate should be skilled in developing and executing social media strategies, managing multiple platforms, identifying trends, driving audience growth, and using data-driven insights to improve brand visibility, engagement, and conversions.

Key Responsibilities

- Develop and execute comprehensive social media strategies aligned with brand and marketing objectives and manage monthly content calendars ensuring consistent and timely publishing
- Manage, publish, schedule, and cross-post content across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, Pinterest, and other relevant platforms
- Create and oversee engaging content including posts, reels, stories, carousels, short-form videos, captions, and platform-specific content
- Identify trending topics, viral formats, hashtags, platform updates, and emerging trends and convert them into relevant content opportunities




- Monitor audience engagement, comments, messages, and online communities while maintaining the brand's tone and voice
- Analyze reach, engagement, follower growth, clicks, conversions, and other key performance metrics to optimize content strategy
- Collaborate with designers, content writers, SEO teams, and performance marketers to execute integrated campaigns
- Use AI-powered tools for content ideation, research, copywriting, creative development, and content optimization

Candidate Requirements

- Bachelor's degree or diploma in Marketing, Mass Communication, Business, Journalism, English, or a related field
- 4–5 years of proven experience in social media management, digital marketing, or content marketing
- Strong hands-on knowledge of Instagram, Facebook, LinkedIn, X (Twitter), YouTube, Pinterest
- Solid analytical, creative, communication, and organizational skills
- Ability to independently manage multiple accounts, campaigns, and deadlines in a fast-paced environment

Technical Skills & Tools

- Social Media & Publishing: Instagram, Facebook, LinkedIn, X (Twitter), YouTube, Pinterest
- Scheduling & Cross-Posting: Hootsuite, Buffer, Publer, SocialPilot (experience with at least one required)
- Design & Content: Canva, CapCut and VN Video Editor
- Analytics & Research: Meta Insights, LinkedIn Analytics, YouTube Analytics, Google Analytics 4, Google Trends
- AI & Productivity: ChatGPT, Gemini, Claude

📌 Social Media Manager (India)
🏢 NPT Media
📍 India