– Social Media Manager

Company: Kay Bee Bio Organics Pvt. Ltd.

Location: Pune, Maharashtra

Department: Digital Marketing

Experience: 1–6 Years

Employment Type: Full-Time

About the Role

We are looking for a creative and result-oriented Social Media Manager to manage and grow the company's social media presence across various digital platforms. The candidate will be responsible for developing social media strategies, creating engaging content, managing campaigns, and increasing brand awareness and engagement.

The ideal candidate should have a strong understanding of social media marketing, content trends, audience engagement, analytics, and paid campaigns, preferably with experience in the Agriculture, Agri-tech, FMCG, or Bio-Products industry.

Key Responsibilities

- Develop and execute social media strategies aligned with company and marketing objectives.
- Manage the company's social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and maintain a monthly Social Media Content Calendar.
- Create and coordinate engaging content including reels, posts, carousels, stories, videos, farmer-focused content, educational content, and promotional campaigns.
- Coordinate with the Content, Graphic Design, Video, Sales, and Marketing teams for content creation.
- Monitor social media trends, hashtags, competitors, and industry developments.
- Develop innovative campaigns to increase followers, reach, engagement, leads, and brand visibility.
- Manage and optimize paid social media campaigns and coordinate with performance marketing teams where required.
- Track social media performance using platform analytics and prepare regular performance reports.




- Analyze metrics such as reach, impressions, engagement rate, views, followers, leads, CTR, and conversions.
- Respond to comments, messages, and audience interactions professionally and on time.
- Build and manage online communities and strengthen customer/farmer engagement.
- Collaborate with influencers, agriculture creators, KOLs, and relevant digital communities.
- Identify opportunities for viral and trend-based content relevant to the agriculture sector.
- Ensure consistency in brand messaging, tone, visual identity, and communication across platforms.
- Conduct competitor and market research to identify new content and growth opportunities.
- Support product launches, campaigns, exhibitions, events, and other marketing activities through social media.
- Stay updated with changes in social media algorithms, platform features, and digital marketing trends.

Required Skills
- Solid knowledge of Instagram, Facebook, LinkedIn, YouTube, and social media management tools.
- Excellent understanding of social media algorithms, engagement strategies, and content trends.
- Strong content planning and storytelling skills.
- Knowledge of Meta Ads / paid social media campaigns.
- Positive understanding of social media analytics and reporting.
- Ability to identify trending topics and convert them into engaging content.




- Excellent written and verbal communication skills.
- Creative thinking with strong attention to detail.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Basic knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar tools will be an advantage.
- Experience working with influencers/content creators will be an added advantage.

Preferred Candidate
- Experience in Agriculture, Agri-inputs, Bio-fertilizers, Bio-pesticides, FMCG, Agri-tech, or related industries will be preferred.
- Candidates who understand farmer audiences and rural/agriculture-focused communication will have an advantage.
- Should be comfortable working in a fast-paced and target-oriented environment.

Key Performance Indicators (KPIs)
- Social media reach and impressions
- Engagement rate
- Follower growth
- Reel/video views and watch time
- Lead generation through social media
- Campaign performance
- Organic and paid traffic growth
- Content consistency and publishing efficiency
- Brand awareness and audience growth

Education Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.

What We Offer

- Opportunity to work with a growing Agri-Bio Products company
- Exposure to large-scale digital marketing campaigns
- Creative and growth-oriented work environment
- Opportunity to work closely with marketing, content, sales, and product teams

Interested candidates can share their updated CV with the HR/Recruitment Team. Pay: ₹15,000.00 - ₹60,000.00 per month

Benefits

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Social Media Manager (Baner)
🏢 KayBee Bio-Organic
📍 Baner