Social Media & Digital Marketing Manager Company: Brikito

Industry: AI / Construction Technology / SaaS

Role: Full-Time

Location: Chennai – Work from Office

CTC: ₹5,00,000 per annum

About Brikito Brikito is an AI Operating System for Construction, built to transform how construction companies and real estate developers manage projects, workflows, documents, communication, and site operations.

We are looking for a highly creative and execution-oriented Social Media & Digital Marketing Manager who can take complete ownership of Brikito’s marketing and digital presence and help build the brand from zero to one.

This is a hands-on role. We are looking for someone who can create, design, publish, market, analyse, and continuously improve content without depending on multiple external teams.

Key Responsibilities1. Complete Social Media Management Take end-to-end ownership of Brikito’s social media presence across:

- Instagram
- LinkedIn – Brikito company page
- Founder’s LinkedIn profile
- Facebook
- X (Twitter)
- YouTube
- Google Business Profile
- Other relevant social and digital platforms

Responsibilities include:
- Develop and maintain a consistent content calendar.
- Create and publish content consistently.
- Manage captions, hashtags, creatives, videos, and campaigns.
- Monitor comments, messages, engagement, and audience interactions.
- Maintain consistent brand identity and communication across platforms.

2. Content Creation Content creation will be a major part of this role.

The candidate should be able to independently create:

- Social media posts
- Carousels
- Reels
- Short-form videos
- Product videos
- Educational content
- AI and construction-related content
- Founder-led content
- Industry insights
- Product announcements
- Customer stories
- Campaign creatives
- Infographics
- Posters
- Marketing presentations and collateral

The candidate should be able to take an idea from concept → copy → design → editing → publishing.

3. Graphic Design & Video Editing Take ownership of Brikito’s visual marketing.

- Design professional social media creatives.
- Create posters, banners, carousels, infographics, and advertisements.
- Edit Reels, Shorts, product videos, and promotional videos.
- Maintain consistent fonts, layouts, visual language, and brand guidelines.
- Develop marketing collateral for events, sales, partnerships, and product launches.

Experience with Canva, Figma, Adobe Creative Suite, CapCut,



Premiere Pro, After Effects, or similar tools is preferred.

4. Paid Advertising & Performance Marketing Plan, create, launch, monitor, and optimize paid campaigns.

Responsibilities include

- Create and manage Meta Ads.
- Create and manage LinkedIn Ads.
- Boost relevant organic posts strategically.
- Develop campaign creatives and ad copy.
- Define target audiences.
- Monitor campaign budgets.
- Track leads, conversions, engagement, and other relevant metrics.
- Continuously optimize campaigns based on performance.

5. Marketing Analytics The candidate should not simply post content—they should understand what is working and why.

Track and analyse

- Reach
- Impressions
- Engagement
- Followers
- Website traffic
- Click-through rates
- Leads
- Cost per lead
- Conversion rates
- Ad performance
- Content performance
- Audience behaviour

Prepare regular performance reports and use the data to improve future campaigns.

6. Brand Positioning Take responsibility for how Brikito is perceived online.

- Develop a strong and consistent brand identity.
- Position Brikito as a serious AI and construction technology company.
- Build authority around AI Construction Real Estate Technology.
- Identify relevant industry conversations and trends.
- Develop content that differentiates Brikito from competitors.
- Ensure every piece of content contributes to the company’s overall positioning.

7. AI Search & Digital Discoverability Help improve Brikito’s visibility across modern search and AI-driven discovery platforms.

The candidate should understand how content and digital presence can influence how a company is discovered through:

- Google Search
- Google Business
- AI search platforms
- ChatGPT and other AI assistants
- Industry directories
- Relevant online communities and publications

Work on improving Brikito’s online authority, discoverability, and presence so that when people search for AI construction software, construction management technology, or related topics, Brikito has a strong digital footprint.

8.



Marketing Campaigns Plan and execute campaigns around:

- Product launches
- New features
- Customer onboarding
- Industry events
- Founder announcements
- Partnerships
- Construction industry trends
- AI developments
- Company milestones
- Lead-generation campaigns

9. Founder Personal Branding Support the founder’s personal brand, particularly on LinkedIn.

- Develop thought-leadership content.
- Convert founder ideas into engaging posts.
- Create founder videos and short-form content.
- Build the founder’s authority in AI, construction, entrepreneurship, and PropTech.
- Maintain consistency in posting and engagement.

10. Marketing Ownership This is not a role where you simply receive a list of posts and publish them.

You will be expected to think like a marketer and take ownership.

You should be able to:

Research → Ideate → Write → Design → Edit → Publish → Advertise → Analyse → Optimise

You will work directly with the founders and product team to understand Brikito and turn product knowledge into compelling marketing.

What We Are Looking For

- 2–4 years of experience in social media, digital marketing, content marketing, or a similar role.
- Strong content creation skills.
- Strong graphic design ability.
- Good video editing skills.
- Experience with Meta Ads and LinkedIn Ads.
- Understanding of digital marketing analytics.
- Solid copywriting and storytelling skills.
- Good understanding of social media algorithms and content strategy.
- Ability to independently manage multiple social platforms.
- Strong interest in AI, technology, SaaS, startups, and construction technology.
- Highly creative, proactive, and execution-oriented.
- Comfortable working in a fast-paced startup environment.

Most Important Requirement You should be able to build Brikito’s marketing presence from zero to one.

We are looking for someone who can take complete ownership rather than someone who only handles posting.

You will be one of the key people responsible for making Brikito visible, credible, and recognisable in the market.

Compensation & Location CTC: ₹5,00,000 per annum

Employment: Full-Time

Location: Chennai

Work Mode: Work from Office

If you are passionate about AI, startups, content, branding, and digital marketing and want to build the marketing function of an AI startup from the ground up, we’d love to hear from you.

📌 Social Media Manager (Chennai)
🏢 Brikito
📍 Chennai