Social Media Manager / Fashion Designer

Location: Mumbai

Type: Full-time | In-house

Key Responsibilities

Social Media & Content

Manage the brand’s Instagram and social media presence on a day-to-day basis.

Develop and execute a monthly social media content calendar.

Conceptualise engaging Reels, Stories, posts, carousels and BTS content.

Identify and leverage trending Reels formats, audio, fashion trends and content ideas relevant to the brand.

Plan and coordinate fashion shoots and social media content, including styling, outfit selection, mood and creative direction.

Create content around new collections, launches, craftsmanship, styling and the brand story.

Develop creative campaign ideas for festive, wedding and seasonal collections.

Develop content ideas around the Founder, brand personality and behind-the-scenes, in addition to product-focused content.

Assist with captions, content concepts and overall social media storytelling.

Monitor Instagram insights, engagement and growth and suggest strategies to improve performance.

Maintain a consistent premium, contemporary and aspirational visual identity across all social platforms.

Coordinate with photographers, videographers, stylists, models and other creative partners as required for content creation and shoots.

Take ownership of the content calendar and ensure content is executed and posted as planned.

Fashion Design





Assist in developing new collections and individual fashion concepts.

Research current fashion, colour, silhouette, fabric and styling trends.

Create mood boards, design concepts, colour stories and styling ideas.

Assist with fabric, embroidery, trims and embellishment selection.

Work on designs from concept and sketching through sampling and final garment.

Coordinate with tailors, pattern makers, embroiderers and vendors for sampling and execution.

Assist with styling and coordinating looks for photoshoots and campaigns.

Work closely with the founder/creative team to ensure designs and content reflect the brand’s aesthetic and identity.

Ideal Candidate

Creative, fashion-forward and highly active on Instagram.

Strong understanding of fashion, styling and digital content.

Excellent aesthetic sense with an eye for premium fashion presentation.

Prior experience with fashion, couture, designer or lifestyle brands preferred.

Comfortable working hands-on and in-house across both social media and fashion design.

Proactive, organised and able to bring fresh ideas independently.

Strong understanding of current Instagram trends, Reels and fashion content.

Able to take ownership of content planning and execution and work closely with the Founder.

Strong communication and coordination skills.

- Willing to work hands-on in a fast-paced fashion workplace.

📌 Social media manager and Fashion Designer (Mumbai)
🏢 Babita Malkani
📍 Mumbai