As a Social Media Specialist, you will be responsible for developing and implementing effective social media strategies to increase brand awareness, engage with the target audience, and drive business goals. You will manage and optimize social media platforms, create compelling content, and analyze performance metrics to enhance the overall online presence of the company.

Job Responsibilities

● Social Media Strategy: Develop and execute social media strategies aligned with the company's goals and target audience. Stay updated on industry trends and best practices to ensure a competitive edge.

● Content Creation: Create engaging content for various social media platforms, including text, image, and videos. Collaborate with the marketing and design teams to ensure brand consistency.

● Platform Management: Manage social media accounts, including Facebook, Instagram, LinkedIn, and other platforms. Monitor and respond to comments, messages, and mentions in a timely and professional manner.

● Community Engagement: Nurture a community around the brand by interacting with followers, influencers, and industry stakeholders. Develop and implement strategies to increase follower engagement and brand loyalty.

● Analytics and Reporting: Use analytics tools to track, measure, and report on the performance of social media campaigns.



Provide insights and recommendations for continuous improvement.

● Campaign Management: Plan and execute social media campaigns, contests, and promotions. Collaborate with cross-functional teams to integrate social media into broader marketing campaigns.

● Social Listening: Monitor social media channels for industry trends, competitor activities, and relevant conversations. Utilize social listening tools to gather insights and adjust strategies accordingly.

● Paid Social Advertising: Develop and execute paid social media advertising campaigns. Monitor and optimize ad performance based on key metrics. Experience:

● 4-6 years of relevant experience is mandatory.

● Bachelor’s degree in marketing, Communications, or a related field.

● Proven experience as a Social Media Specialist or similar role.

● Strong understanding of social media platforms and trends.

● Excellent written and verbal communication skills.

● Creativity and ability to think outside the box.

● Analytical skills to interpret data and metrics.

● Familiarity with social media management tools.

● Ability to work in a fast-paced, energetic environment.

● Knowledge of advertising principles and experience with paid social campaigns is a plus.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media Manager (Automotive Industry) (Gurugram)
🏢 myTVS
📍 Gurugram